The Girlification of Content and Marketing

House of Content

Вміст надано Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Melissa Kontu, Christine Goeoes, Janni Widerholm, Melissa Kontu, Christine Goeoes, and Janni Widerholm або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

7M ago 28:10

MP3•Головна епізоду

Last year was dubbed the year of the girl and consequently, we all turned into girlies on social. We embraced everything from bows to ballerina core and The Barbie Movie.
The seemingly innocent, rose-tinted trend can also double as a thinly veiled form of radical escapism of the burdens of womanhood under attack (at least in America).
Perhaps the girlification of content and marketing is also a permission to play on platforms that originally were spaces for younger generations. Either way, Janni and Christine join the show to debate the phenomenon.
The topics discussed in this episode are:

Tradwives, misogyny, and ageism in girlification
The liberation of allowing yourself to be girly in professional and personal settings
Presenting feminine and being a woman in marketing and agencies, and more.

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#Careers #Arts #Business #Marketing #Graphic Design #Melissa Kontu, Christine Goeoes, Janni Widerholm #Christine Goeoes #Janni Widerholm #Melissa Kontu