Marketing Your Home Care Agency: What Should You Be Paying Your Sales Rep? Marketing Innovations, And Incentive Strategies Home Care Marketing & Sales Mastery By Approved Senior Network® podcast

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Send us a text Unlock the secrets of mastering home care marketing in 2025 with the expertise of Valerie Van Booven, who shares insights from her 17 years of industry experience. Ever wondered how to make your website not just functional but also a lead-generating powerhouse? Valerie humorously critiques the common design pitfalls to avoid while offering tips on creating visually appealing, user-friendly sites that even the most tech-averse can navigate. Learn how to balance the art of online branding with real-world engagements to leave a memorable impact on your community and prospective clients. Explore the dual channels of lead generation: the power of professional referrals and the nuances of capturing direct consumer inquiries, predominantly through strategic phone communication. Discover the value of well-placed website forms and how well-trained staff can act as your frontline marketers, making phone conversations a pivotal part of lead acquisition. Valerie delves into the significance of SEO, social media, and email marketing in enhancing search rankings and client attraction, with a focus on achieving visibility in the competitive landscape of home care services. Harness the potential of AI and video content to elevate your marketing strategies, as Valerie shares practical examples of integrating these tools for enhanced brand visibility. Whether you're hesitant about on-camera appearances or unsure about utilizing AI, this episode offers a roadmap to overcome those challenges. From developing a strategic local presence to leveraging social media and crafting engaging email campaigns, Valerie equips you with actionable insights to effectively connect with your community and grow your home care business, whether you're just starting out or already established. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing with Home Care SEO for Your Website 34:55

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Send us a text Unlock the secrets to boosting your home care business's online presence with expert insights from Valerie Van Booven. Imagine capturing the attention of potential clients even before they realize they need your services—Valerie guides you through the intricacies of SEO, ensuring you bypass common scams and harness the power of strategic keyword research. Discover how a well-optimized website and an updated Google Business Profile can set you apart in a competitive market, while targeting less competitive long-tail keywords to enhance your visibility. Ever wondered why some home care brands like Visiting Angels and Home Instead consistently outperform the rest? Learn how to use Google Ads effectively, despite the challenges posed by job seekers, and why brand recognition should take precedence over generic search terms. Valerie shares invaluable tips on leveraging tools like SEMrush and harnessing the potential of AI in search results, ensuring your brand stays ahead in the evolving digital landscape. You'll also explore advanced SEO tactics, including the use of schema coding and links in SERPs, to maximize your online reach. Finally, Valerie emphasizes the importance of local market optimization, especially in areas like Elizabeth, New Jersey. Get practical advice on producing detailed, long-form content that can rival larger competitors, and understand the significance of maintaining a fast, mobile-friendly website. With insights from Valerie, along with Don and Lisa, you'll be equipped to tackle common pitfalls such as thin content and neglected website maintenance, ensuring your home care business thrives online. Whether you're considering a professional website overhaul or simply need guidance to enhance site performance, this episode is your roadmap to SEO success in the home care industry. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing: Getting Past Common Challenges with In-Person Sales 1:02:34

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Send us a text How can we redefine home care to ensure a seamless experience for both clients and caregivers? This episode promises to transform your understanding of managing client relationships and caregiver safety. Journey with us as we unravel strategies for building trust, overcoming communication barriers, and differentiating your agency in a competitive market. Our dedicated team members, Lisa, Dawn, and Annette, share their wealth of experience, while Valerie's expertise in online resources continues to guide us, even in her absence. Explore the intricacies of safety regulations in home care with a focus on navigating the legal landscape across states like Arizona and New York. We delve into the art of value selling, emphasizing the benefits of personalized care over cost concerns, and provide solutions for handling pricing objections. Learn how predictive investigation can prepare caregivers for home visits, ensuring they're informed about potential challenges and ready to meet client needs with confidence and care. Celebrating caregivers is a crucial part of our journey, and we share inventive ideas to show appreciation, from National Caregiver Day festivities to unique spring-themed marketing strategies. Discover how to foster a positive and engaging environment for caregivers and clients alike, and leave with actionable insights to enhance your home care practice. With our forum's resources, never miss an opportunity to stay informed and connected, enhancing your impact in the home care industry. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Mastering Home Care Marketing: Building Trust, Creative Holiday Strategies, and Strengthening Referral Relationships 56:05

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Send us a text Unlock the secrets of growing your private pay home care business with insights from industry experts Dawn Fiala, Annette Ziegler, and Lisa Marsolais of the Approved Senior Network's Mastery Circle. We dive into actionable strategies for building trust and fostering relationships with referral sources, emphasizing the importance of understanding the offerings of potential partners and mastering industry knowledge. Discover how effective communication and consistent outreach can transform your home care marketing efforts and propel your business forward. Our conversation explores creative ways to stand out in a competitive field, particularly during the winter season and holidays. From structured support to reduce hospital readmissions to inventive holiday marketing, find out how you can support caregivers and ensure wellness among seniors. Whether it's sparkling cider giveaways or themed Valentine's Day gifts, we share innovative ideas to engage healthcare partners and enhance your marketing strategies. Celebrate the art of relationship-building as we discuss the value of educating patients and social workers, highlighting the complementary roles of home health and non-medical home care services. With special events like Lunch and Learns, and engaging marketing ideas for Social Worker Month, we provide you with the tools to maintain a competitive edge. Listen in for a delightful wrap-up with our March leave-behind giveaway winner announcement and learn how these strategies can redefine your approach to home care marketing. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Marketing Home Health Care: Strategies for Sales and Marketing Success 12:49

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Send us a text Home Health Care Marketing in 2025 Core Themes: Relationship-Centric Approach: Building and nurturing relationships with both referral sources and clients is paramount. This involves understanding their needs, providing value, and maintaining consistent communication. Differentiation and Value Proposition: Standing out in a competitive market requires highlighting what makes the agency unique, such as specialized services, staff expertise, and proven outcomes. Adaptability and Industry Awareness: The home health landscape is constantly evolving. Staying informed about trends, legislation, and technological advancements is crucial for refining sales approaches and meeting client expectations. Synergy of Sales and Marketing: A strong brand presence and targeted marketing efforts are essential for supporting sales activities, generating leads, and building trust. Key Ideas & Facts: Building Meaningful Relationships: Referral Sources: Hospitals, physicians, discharge planners, social workers, and senior living communities are vital partners. Value-Driven Interactions: Offer educational resources, share updates on services, and demonstrate how partnering benefits them. "Identify Key Referral Partners: Focus on building relationships with professionals who regularly interact with your target clients, such as social workers, rehabilitation specialists, and senior living communities." Consistent Communication: Regular check-ins, in-person visits, and virtual meetings keep the agency top-of-mind. Client Consultations with Empathy: Active Listening: Understand clients' concerns, fears, and priorities to tailor solutions. Compassionate Approach: Convey genuine care and understanding of their situation. Transparency: Clearly explain services, pricing, and care plans. "Listen Actively: Understand their concerns, fears, and priorities to provide tailored solutions." Highlighting Unique Qualities: Communicate Differentiators: Emphasize specialized services, staff training and qualifications, and unique aspects of care. Leverage Success Stories: Share real-life examples of positive impact on clients and families. Demonstrate Outcomes: Use metrics like client satisfaction rates and reduced hospital readmissions. "Communicate Your Differentiators: Highlight unique services, such as specialized care for dementia or post-surgical recovery, or your staff’s exceptional training and qualifications." Staying Ahead of Industry Trends: Follow Healthcare Legislation: Understand changes in Medicare, Medicaid, and insurance policies. Embrace Technology: Utilize telehealth and digital platforms. Analyze Competitors: Study marketing strategies and identify gaps to fill. "Keep Up with Technology: Embrace tools like telehealth or digital scheduling platforms to meet modern client expectations." Strengthening Sales Processes: Sales Team Training: Equip them with service knowledge, client pain points, and communication techniques. CRM Implementation: Track leads, follow-ups, and referral sources efficiently. Personalized Pitches: Tailor presentations to address specific client or referral part Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Effective Marketing and Operations in Home Care, Looking forward to 2025 51:23

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Send us a text Join us in our final Mastery Circle of 2024 where we share holiday greetings and prep for Christmas. Valerie VanBooven from Approved Senior Network kicks off with housekeeping notes, emphasizing the importance of muting lines to reduce background noise and encourages sharing stories and tips. We also discuss the significant topics of caregiver quality, operations, and experiences from Dawn Fiala and Annette Ziegler. Learn about operational efficiencies and effective documentation to enhance compliance and service quality. Discover creative leave-behind ideas for January and February to engage caregivers and referral sources. Finally, don't miss the announcement—the upcoming Mastery Circle meetings will now be held on Wednesdays starting January 15th! 00:00 Introduction and Holiday Greetings 00:38 Housekeeping and Participation Guidelines 01:43 Team Introductions 03:53 Accessing Past Meetings and Resources 06:52 Important Announcement: Schedule Change 08:24 Reviewing Yearly Performance Metrics 10:09 Compliance and Quality Improvement 24:37 Operational Efficiency Tips 26:49 Handling Quick Starts and Staffing Challenges 28:28 Effective Communication with Clients and Caregivers 31:12 Setting and Achieving Scheduling Goals 32:43 Daily Check-ins and Micro-Management Strategies 35:58 Utilizing Technology and Building Relationships 40:54 Marketing Strategies and Leave Behinds 43:10 Creative Leave Behind Ideas for January and February 48:48 Engaging Referral Sources and Caregivers 50:10 Final Thoughts and Announcements Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Thriving in Home Care Marketing: Strategies for Growth, Community Engagement, and Holiday Marketing 1:03:53

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Send us a text Unlock the secrets to thriving in the home care industry as we reconnect after Thanksgiving, channeling gratitude into powerful strategies for growth. Join Lisa, Dawn, Annette, and Valerie as they share their diverse expertise, from hands-on caregiving to strategic administrative roles. They offer you a roadmap to navigating our learning portal and accessing past meetings, ensuring that your journey in enhancing senior care and nurturing home care businesses is both informed and inspired. Explore innovative techniques for building solid referral relationships with key players like skilled nursing facilities, hospitals, and hospices. Delve into the nuances of creating a seamless referral process, from offering single points of contact to utilizing technology for efficiency. With actionable insights into enhancing service quality and reputation, you'll learn how to craft tailored solutions and educate teams for seamless client transitions, ultimately maintaining high standards of care. As the holiday season approaches, discover creative marketing strategies that not only transform how home care is perceived but also strengthen community bonds. From optimizing your online presence to participating in local events, we discuss how to close deals and foster connections. With festive ideas for expressing appreciation to referral sources and caregivers, you'll find inspiration to spread holiday cheer and plan ahead for special events like the January Leave-Behind Drawing. Get ready to engage with heartwarming stories and practical tips that emphasize the importance of community and gratitude in the home care sector. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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ASN's Home Care Marketing End-of-Year Webinar Replay! 1:28:32

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Send us a text Unlock the secrets to mastering digital marketing in the home care industry with Lisa Marsolais, Valerie Van Booven and Dawn Fiala. Learn how to enhance your online presence by optimizing your website for Google's algorithm, harnessing the power of AI searches, and leveraging effective SEO strategies. Dawn brings her wealth of knowledge to the table, sharing best practices for training community liaisons and salespersons, emphasizing the seamless integration of sales and recruiting efforts for exponential company growth. Also joining us is Lisa Marsolais, our client happiness representative, who contributes her expertise in home care and marketing. Explore the dynamic world of online visibility as we delve into effective SEO, pay-per-click advertising, and AI trends. Discover why site speed, on-page SEO, and local SEO are crucial components in crafting high-quality content. Understand the importance of maintaining accurate business listings on search engines like Google and Bing, and how this affects AI-driven results. Plus, get an introduction to the groundbreaking concept of Answer Engine Optimization (AEO) and its relevance in this rapidly changing landscape. Navigate the complexities of referral relationships and caregiver recruitment with our practical guidance. From maintaining strong connections with referral sources to establishing trust with clients during initial assessments, we cover the essentials. You'll also gain insights into crafting compelling caregiver ads and seamlessly integrating online and offline marketing strategies. Prepare to elevate your marketing efforts, refine your sales training, and thrive in the dynamic home care landscape as we guide you through these transformative strategies. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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The 10 Commandments of Home Care Marketing Success 13:14

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Send us a text Unlock the secrets of successful home care marketing with us as we explore "The 10 Commandments of Home Care Marketing Success." Discover how transforming your website into a welcoming haven can provide potential clients with the comfort they seek during stressful times. We'll guide you through creating an inviting online space that mirrors the warmth and professionalism of your agency's waiting room, making a positive first impression on families in search of care. But what's a stellar website without visibility? We delve into why SEO is not just an option but the lifeline of your online presence. Imagine your website as a living, breathing entity that thrives on search engine optimization to be seen and trusted in the digital landscape. We'll reveal strategies to elevate your agency's expertise and values through effective SEO practices, ensuring you're not just another invisible entity but a beacon in the world of home care. Join us for insights that promise to revolutionize your marketing approach and attract the clients you deserve. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing Strategies, Revenue Growth, and Caregiver Excellence 1:01:04

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Send us a text Get ready for an engaging and insightful journey into the home care industry with some of its leading voices, including Lisa Marsolais, Dawn Fiala, Annette Ziegler, and Valerie Van Booven. Discover how Valerie, a seasoned registered nurse, underscores the critical role of online marketing in achieving success. This episode is packed with practical strategies, from balancing online and in-person sales efforts to accessing resources for mastering the craft of home care sales. We promise that you'll walk away with actionable insights to enhance your business approach. As the year winds down, we encourage you to reflect on your goals and triumphs within the home care business landscape. George, one of our featured guests, shares how his personal journey with Alzheimer's care helped him surpass revenue targets and refine caregiver training. Listen in as we discuss the messy yet rewarding nature of caregiving, the power of personal storytelling, and the necessity of adapting to a landscape without a script. Our conversation also shines a light on specialized dementia training, crucial for supporting both caregivers and the families they serve with empathy and understanding. In pursuit of maximizing revenue growth and retaining quality caregivers, we delve into strategies that ensure a thriving business. Explore the balance between maintaining an online presence and executing effective on-the-ground efforts, and learn about tools like revenue reminder sheets that can boost your billable hours. We emphasize the importance of clear client expectations, engaging caregivers, and the art of recruiting high-quality professionals through efficient, candidate-friendly processes. And don’t miss our creative marketing tactics, including the power of a simple coffee meeting to strengthen connections with key referral sources. Join us for these indispensable insights into achieving home care success. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Unlocking Success in Home Care Marketing: Expert Insights on Partnerships, Marketing, and Care Strategies 1:01:52

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Send us a text Unlock the secrets to thriving in the senior care industry as Valerie Van Booven, along with Dawn Fiala, Lisa Marsolais, and Annette Ziegler from Approved Senior Networks, share their indispensable insights. This episode promises to transform your approach to home care operations and marketing with strategies drawn from their extensive experience in the field. Listen in as they explore the challenges and triumphs of building effective partnerships within the industry, and provide access to a wealth of resources designed to elevate your professional game. Delve into the remarkable mission of Care Patrol, a pioneering agency dedicated to simplifying the transition from hospital to home or senior care communities for older adults since 1993. We discuss the critical role of senior care advisors who ensure a person-centered approach in care planning. Learn how these advisors, alongside family members, navigate the complexities involved in keeping seniors at home when feasible. Sharing intriguing stories and practical examples, we spotlight the collaborative efforts required to create the best outcomes for clients aged 55 and over. Discover innovative marketing strategies and partnership-building techniques that can set your home care agency apart. From the importance of trust and communication in agency partnerships to creative marketing materials that leave a lasting impression, this episode is packed with actionable advice. Gain insights into how certifications and clinical backgrounds enhance credibility in the senior care landscape. Plus, explore heartwarming holiday outreach projects that bring generations together and highlight the impact of structured home care in reducing hospital readmissions. This is your ultimate guide to succeeding in the ever-evolving world of senior care. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing: The Fab 4 Talk About Sales Training for Home Care Agencies 42:00

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Send us a text Annette, Lisa, Dawn, and Valerie discuss sales training perspectives, what's working now in home care marketing and what home care agencies should be doing to increase sales and referrals. Unlock the secrets to transforming your sales approach with intimate and personalized training. Imagine forming meaningful connections with peers while enhancing your skills in a supportive environment. In this episode, we promise to uncover how Rodney, Tag, and Dennis achieved remarkable results through camaraderie and mutual support in a 12-week journey. Discover the power of personal relationships in sales training and learn how to foster an atmosphere of trust and accountability. As we continue our exploration, we dive into the critical role of post-training support and ongoing education in professional growth. Annette shares her insights and strategies for navigating common hurdles like scheduling "lunch and learns" or securing referrals. Through structured guidance and customized tools like Dawn's unique leave-behinds, participants effectively communicate their message and access skilled nursing facilities. This episode highlights how continuous encouragement and tailored support from trainers significantly enhance learning outcomes and build confidence. Finally, maintain your competitive edge in the home care industry by mastering marketing strategies and improving your online presence. The episode offers tips on integrating online and in-person efforts, underscoring the importance of an active digital footprint that reflects your company's values. Whether it's reconnecting with clients to reignite passion or planning ahead for seasonal projects, we provide actionable strategies to ensure your business remains relevant and trustworthy. Embrace these practices to strengthen referral partnerships and sustain success in an evolving marketplace. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing Stars Oct 21, 2024 5:09

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Send us a text Home Care Marketing Heroes Oct 21, 2024 https://homecaremarketingnews.com/this-weeks-home-care-marketing-stars-october-21-2024/ This podcast from Approved Senior Network’s Home Care Marketing News Magazine showcases various successful local home care marketing efforts in the week of October 21, 2024. Main Theme: The main theme is recognizing and celebrating local home care agencies for their outstanding community outreach and marketing initiatives. Key Highlights and Examples: Emphasis on Community Engagement: The article highlights agencies like BrightCare HomeCare, Adult Alternative Home Care, and Right at Home Snellville who actively engage with their communities through events, partnerships, and appreciation initiatives. For instance, Kimberly Gullo from BrightCare HomeCare started her day at 5:00 am to provide breakfast for 33 case managers at multiple hospitals, acknowledging their hard work during Case Management Week. Recognizing Staff and Caregivers: The article emphasizes the importance of celebrating the hard work of home care staff and caregivers. Examples include Caretech's "Red, White, and Blue BBQ" honoring veterans and Home Helpers of Bradenton nominating a caregiver for the HCAOA National Caregiver of the Year Award. Diverse Marketing Approaches: The article showcases a variety of successful marketing strategies, including consistent referral outreach, participation in community events, creative leave-behinds, engaging video content, and active social media presence. Key Takeaway: The article inspires home care agencies to prioritize community outreach and implement creative marketing strategies. It demonstrates that successful home care marketing goes beyond traditional advertising and involves building genuine relationships within the community and recognizing the contributions of staff and caregivers. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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November Home Care Marketing Ideas 9:52

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Send us a text Unlock the secrets of effective home care marketing during November's awareness months. Discover how to transform National Family Caregivers Month into a gateway for strengthening ties with caregivers by offering thoughtful survival kits that subtly highlight your services. Learn to navigate Alzheimer's Awareness Month with sensitivity through educational seminars that showcase your agency’s expertise. Additionally, find out how partnerships with local pharmacies for diabetes health screenings during National Diabetes Month can spotlight your agency's management services. These strategies promise not only enhanced community engagement but also a reputation as a reliable and supportive home care provider. As we celebrate National Home Care Month, we’ll guide you on creating meaningful connections and measuring your success through strategic use of social media, community events, and even cozy branded giveaways. We'll explore how tracking your agency's mentions and special offer redemptions can provide insights into your impact, all while maintaining genuine community connections. This episode is a treasure trove of insights and practical ideas designed to position your agency as a community pillar. Join us in this ongoing conversation and share your own experiences and plans, ensuring your marketing efforts leave a lasting impression. Continuum Mastery Circle Intro Visit our website at https://asnhomecaremarketing.com Get Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev…

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Home Care Marketing Stars 10-14-2024 7:27

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