10. Danielle O'Neil, Chief Marketing Officer, University of New Hampshire

Higher Ed Leaders: Transforming and Innovating Higher Education in the US sponsored by Viv Higher Education

In this episode, Suzan interviews Danielle O'Neil, the CMO at the University of New Hampshire. O’Neill shares her journey in higher education and the challenges she has faced in her role. She highlights the importance of internal communication in the higher ed industry and the need for a centralized marketing and communications team. O’Neill also discusses the pace of decision-making and the challenges of bringing together various stakeholders in a methodical manner. She emphasizes the need for differentiation in higher ed institutions and talks about UNH's efforts to define its unique positioning.

O’Neill mentions the importance of authenticity, transparency, and storytelling in reaching Gen Z audiences. She also introduces the use of influencers, particularly on TikTok, to connect with this demographic. Finally, O’Neill shares her insights on working with faculty and the importance of listening, understanding, and organizing the vast amount of information and details that come with higher ed institutions.

Danielle O’Neill
Danielle O'Neill is a seasoned business leader with over two decades of expertise spanning general business, corporate strategy, marketing, branding, product development, and communications. Since May 2022, she has served as the Chief Marketing Officer at the University of New Hampshire, her first foray into higher education.

In this role, O’Neill leverages her extensive experience to drive innovative marketing strategies that enhance the university's brand and engage stakeholders effectively. With a track record of success in both brand-side and agency-side roles, O’Neill excels in identifying and nurturing the unique essence of brands, rallying teams, and achieving measurable results. Her leadership is characterized by transparency, authenticity, and a collaborative approach that inspires multidisciplinary teams to pursue shared visions. Passionate about making a positive impact, O’Neill is dedicated to aligning her talents with organizations committed to advancing the greater good.

University of New Hampshire: https://www.unh.edu/leadership/

LinkedIn: https://www.linkedin.com/in/danielle-oneil2734/

This podcast is sponsored by Viv Higher Education

About Viv Higher Education

Viv Higher Education is a Boston-based, female-owned comprehensive marketing agency specializing in higher education. With expertise in strategic planning, creative asset development, and media campaigns, we focus on enrollment-centric initiatives. Our approach is grounded in industry best practices, ensuring precision in reaching target audiences. We have extensive experience in marketing to diverse groups, including high school students, Hispanic, military, LGBTQ+, international students, and online learners. Navigating the complex landscapes of university environments is second nature to us, and we prioritize fostering collaborations that yield mutually beneficial outcomes. With a personable, nimble, and highly responsive approach, we deliver tailored solutions to empower organizations to achieve their objectives.
Website: https://vivhied.com/
LinkedIn: https://www.linkedin.com/company/viv-higher-ed/