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Jungle Cae: Cannabis Reporting in the Age of Social Media
Manage episode 346445716 series 3348630
Вміст надано High Priority and Alexis Dionne. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією High Priority and Alexis Dionne або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Life comes at you fast, but the growth of social media will come at you faster. Within the last 15 years, sites such as Instagram, TikTok and Twitter have become indispensable tools that impact politics, economics, news and beyond. As a result, businesses and brands have increased their use of these platforms to promote their work. Why? A 2022 study found that half of Instagram users say that they’ve clicked through to a brand’s website after viewing their stories. Furthermore, 92% of users say that they’ve acted in the moment after seeing a product on Instagram. Recognizing the impact that social media has on society, a new generation of brand ambassadors and influencers have gone online to bridge the gap between the evolving cannabis industry and social platforms. This week, our guest, Cae "Jungle Cae" Jones, opens up about transitioning from becoming a budtender to a botany influencer, racial disparities within the cannabis industry and how he plans to use social media to become the "cannabis reporter of our generation."
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