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Marketing Angle: Why People Buy From People with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
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A statistic shows that:
86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles.
What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the reasons behind and actionable insights to help you overcome these challenges in your future sales.
86% of sales professionals have lost or stalled a deal in the last twelve months based on decision-makers changing roles.
What does that mean for your sales process? In this episode of Hidden in Plain Sight, Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL, joins Mariana Cogan to identify the reasons behind and actionable insights to help you overcome these challenges in your future sales.
They cover:
👉 [01:24 - 05:45] Lorena’s background and career
👉 [05:45 - 08:34] What is a RevOps executive specialized in marketing?
👉 [08:34 - 10:51] From product to a data-driven intentional revenue creator
👉 [10:51 - 14:00] Dealing with decision-makers changing roles
👉 [14:00 - 17:46] How can marketing executives help their teams manage decision-makers changing roles?
If you want to learn practical ways to boost sales productivity and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
And connect with Lorena here:
👉LinkedIn: https://www.linkedin.com/in/moraleslorena/
👉 Website: https://www.us.jll.com/
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