Communicating the COVID-19 Vaccine: Common Ground + Cognitive Biases
Manage episode 289283482 series 2895824
Is it possible to persuade folks to take the COVID-19 vaccine? In this week's edition of HearSay, Michael and Lee talk to colleague and pharma expert Sarah Hendry about the unique challenges in getting people vaccinated. They touch on cognitive biases at play, past healthcare experience that may impact today’s hesitancy, missed opportunities at some key moments, and whether its even possible to find common ground with anti-vaxxers.
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