))
Running a Competitive Intelligence Program Without a Competitive Intelligence Platform
Manage episode 375429703 series 3506261
Вміст надано Andy McCotter-Bicknell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Andy McCotter-Bicknell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
I'm hearing a lot of "do more with less" lately. And although many of us might wish we had more resources like a dedicated Competitive Intelligence tool (e.g. Klue, Crayon, Kompyte, CompeteIQ, etc.), it's sadly not something that we can always get buy-in on. So in this session, we were joined by four Product Marketing and Competitive/Market Intelligence pros to walk us through how they run their programs without a CI platform.
- Zaven Gabriel, Product Marketing @ Locus Robotics
- Christine Moore, Product Marketing @ Pavilion
- Mindy Regnell, Market Intelligence @ Postscript
- Farhan Manjiyani, Competitive Intelligence @ Grafana Labs
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by the Healthy Competition community. 2,000+ messages are exchanged between Competitive Intel and Product Marketing pros every month. Join today to accel your career in Product Marketing and help your company differentiate against competitors.
63 епізодів
Поширити
