))
Marketing to Parents and Making Motherhood More Real with Clemmie Telford
Manage episode 347760866 series 3418832
Вміст надано Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Rebecca Roberts & Harriet Small, Rebecca Roberts, and Harriet Small або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions.
Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife
Spill the Milk IG Series https://www.instagram.com/tommeetippeeuk/channel/?hl=en
Manifest https://manifest.group/
The Toughest Athletes AD by Nike https://www.youtube.com/watch?v=_-5MGkUwe6w&t=2s
Nike further expands protections for pregnant athletes after fierce backlash https://edition.cnn.com/2019/08/19/business/nike-pregnant-policy/index.html
Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol by Holly Glenn Whitaker
Jacqueline Wilson, Women and Journalism, Pensions Campaign and Alcohol Marketing - Woman’s Hour https://www.bbc.co.uk/programmes/m000mk2b
Weekend Woman's Hour - The Feminisation of alcohol marketing, Nudity & Sculptor Bridget McCrum https://www.bbc.co.uk/programmes/m000ms9s
Maltesers ads show honest realities of motherhood in support of mums’ mental health https://www.thedrum.com/news/2021/03/08/maltesers-ads-show-honest-realities-motherhood-support-mums-mental-health
The first step to thoughtful marketing - Bloom & Wild https://www.bloomandwild.com/optout
But Why?: How to answer tricky questions from kids and have an honest conversation with yourself by Clemmie Telford https://www.waterstones.com/book/but-why/clemmie-telford//9781472278784
Mother of All Lists https://motherofalllists.com/
But Why Podcast hosted by Clemmie Telford https://podcasts.apple.com/gb/podcast/but-why/id1553074696
Twitter: @clemmie_telford https://twitter.com/clemmie_telford
Instagram: Clemmie_telford https://www.instagram.com/clemmie_telford/
Find Rebecca:
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable
Linkedin: Rebecca Roberts
Website: https://threadandfable.com/
Podcast: The Hear It podcast
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/
65 епізодів
Поширити
