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Can getting a B in Business be an A+ Move? B Corps with Ben Anderson
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Вміст надано Abigail Carroll. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Abigail Carroll або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
We’ve spoken to a lot of entrepreneurs from around the world in the past few months and there is one thing they all have in common - a corporation. The precise structures of corporations will vary from company to company and country to country but a relatively new corporate certification is working its way around the planet and creating a global standard for how businesses should behave. It’s the B Corp Certification and it’s gaining ground.
Ben Anderson, a B Corp Leader, and former CEO and Co-Chair of Board of B Lab US & Canada joins the show today to explain how it works and why getting a B makes for good business.
A sneak preview:
- How corporate values have shifted over the years
- What is the B Corp
- The Shareholder v Stakeholder economy
- What are the qualifiers to become B Corp
- How to become B Corp
- What it costs
- How B Corp is helping companies prove ESG
- How it turns out B Corp is good for business performance
- B Corp’s influence on international corporate governance
- Why consumers may want to look for B Corp
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