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S1E9: Missionaries > Mercenaries - What's the difference?
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Вміст надано Growth Vault and Growth Vault Collective. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Growth Vault and Growth Vault Collective або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to another episode of the Growth Vault, an inside look at building wonderful marketing that moves the needle for early-stage startups coming with a focus on B2B SaaS.
Hosted by Rabah Rabah (Chief Evangelist @ Triple Whale) & Chase Mohseni (Head of Marketing & Growth @ Pencil) - you'll get an inside look at how they believe marketing teams can genuinely move the needle and stand out from the crowd.
What started out as a conversation over lunch where they mused, "We should have recorded this." Has now been brought to you as a free-flowing conversation about the frameworks and heuristics they've used to build special businesses.
In Episode 9, Rabah is back and they dive into:
- The sadness of losing the original episode 9
- The difference between having a product that creates missionaries vs mercenaries
- Whether Elon Musk has created a monster/mercenary culture of his own making at Twitter
How Mark Zuckerberg re-ignited the missionary vibe of Meta and what that means for the Threads vs. Twitter wars ahead!
And more!
00:00 - Exploring the Cultural Ties Between Tangier and Los Angeles
04:59 - Addressing the Challenges of Nonexistent Customer Service
08:19 - How Threads' New Positioning Leads to Instant Revenue
13:25 - The Strategic Move: Launching in Australia for Global Expansion
16:33 - The Impact of Facebook's Dominance and the Goldman Cartel
21:17 - The Evolution of Twitter: From a Missionary to a Mercenary Platform
24:39 - A Critical Look at Billionaire Spending Habits and Corporate Boards
31:23 - From Turnaround to Survival: The Reality of Investors Writing Off Half of Their Investment
37:22 - The Missionary Vibe of G1 Athletic Green and Fiori
40:23 - The Importance of Value Generation for Long-Term Success
Enjoy!
Follow Rabah 👉 https://twitter.com/rabahrahil
Follow Chase 👉 https://twitter.com/ImChaseMohseni
Follow Growth Vault 👉 https://twitter.com/thegrowthvault
Share the episode with your friends and let us know what you think!
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