#30 How saying "no" creates incredible value
Manage episode 287772718 series 2896902
In this episode of the Growth Show we have the pleasure to talk with Chuck Muth, who is the Chief Growth Officer of Beyond Meat.
We are talking with Chuck about going up the career ladder from a truck driver to a top level executive in big brands like Honest Tea, Coca Cola and currently Beyond Meat; the story how he was convinced by the story of Beyond Meat to leave his early retirement; his daily routine and advices for entrepreneurs to find the right people and much more.
More about Chuck Muth:
Chuck Muth joined Beyond Meat, Inc. as the Chief Growth Officer in May 2017. Muth leads the company’s growth initiatives and has been instrumental in building a high performing sales and commercial organization. Under Chuck's leadership, the company has rapidly grown Net Revenues by expanding distribution into approximately 111,000 retail, restaurant and foodservice outlets in more than 83 countries worldwide.
Prior to joining Beyond Meat, Chuck had a long career in the beverage industry. Chuck Muth is a senior leader with strong background in building winning organizational cultures with both large and small companies. From 2014 to 2016, he led the creation of a new entrepreneurial sales/commercial organization within the Coca-Cola Company called Venturing & Emerging Brands (VEB) as Senior Vice-President with revenue increases of over 200%. From 2010 to 2014, he was Vice President of Sales at the Honest Beverage Company after its acquisition by Coke growing revenues from $35 million to over $230 million. From 2004 to 2010 Chuck was Senior Vice President of Sales and Marketing at The Philadelphia Coca-Cola Bottling Company. Prior to 2004 he served as the Vice President/General Manager of Joseph E. Seagram’s global non-alcoholic beverages business unit.
Chuck began his career as a Route Salesman for The Coca-Cola Bottling Company of New York where he progressively advanced his career with promotions to District Sales Manager, Division Sales Manager, Director of Brand Management and Branch General Manager.
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