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UA via OEM: new opportunities for growth
Manage episode 439455086 series 3236021
User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.
Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system.
We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores.
00:00 Introduction to Growth Masterminds
01:36 Factory Preload Explained
03:21 Out-of-Box Experience
04:12 Google Play Auto Install
06:01 Targeting and Engagement
09:10 Cost and Metrics
10:50 Samsung Galaxy App Store Management
12:46 Third-Party App Stores and Digital Markets Act
20:16 OEM Ad Networks and Display Ads
23:58 Conclusion and Final Thoughts
137 епізодів
Manage episode 439455086 series 3236021
User acquisition via OEM is changing massively. What used to be a simple pre-install that maybe no-one ever saw is evolving into 3 different types of app installs for new device owners and HUNDREDS of ad opportunities in OEM apps and on-device experiences.
Join John Koetsier on Growth Masterminds as he chats with Ashwin Shekhar, CRO of Avow about the differences, cost benefits, and downsides of various install experiences including factory preload, out-of-box recommended apps, and Google's Play Auto Install system.
We also chat about Avow's role in managing Samsung's Galaxy App Store ad inventory in Europe and the implications of the Digital Markets Act on third-party app stores.
00:00 Introduction to Growth Masterminds
01:36 Factory Preload Explained
03:21 Out-of-Box Experience
04:12 Google Play Auto Install
06:01 Targeting and Engagement
09:10 Cost and Metrics
10:50 Samsung Galaxy App Store Management
12:46 Third-Party App Stores and Digital Markets Act
20:16 OEM Ad Networks and Display Ads
23:58 Conclusion and Final Thoughts
137 епізодів
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