Play games to save the planet? How to boost engagement & retention ... while doing good

Growth Masterminds: mobile growth podcast

Can you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out. Maybe you will too :-) In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid. Episode summary Dots.eco is a platform that offers real-world environmental rewards to incentivize players in games. The platform allows players to engage in activities such as planting trees, cleaning plastic from the oceans, and saving sea turtle babies while playing their favorite games. The cash for these rewards comes from game publishers and other businesses who pay for the impact. By integrating these environmental rewards into games, publishers can increase engagement, retention, and monetization. Dots.eco has seen significant growth and has partnered with major gaming studios and brands to implement their platform. The results include improved player satisfaction, increased transactions and revenue, and enhanced brand reputation. Takeaways Dots.eco offers real-world environmental rewards to incentivize players in games. Publishers pay for the impact, and the cash comes from game publishers and other businesses. Integrating environmental rewards into games can increase engagement, retention, and monetization. Dots.eco has seen significant growth and has partnered with major gaming studios and brands. Chapters 00:00 Introduction 01:09 Overview of Dots.eco 02:12 Monetization and Business Model 03:06 Implementation in Games 04:34 Engagement and Retention Strategy 08:17 Results and Growth 12:43 Expansion to Other Industries 16:40 Partnership Process 20:38 Metrics and Results 24:48 Conclusion