Intentional Visibility: How to attract new clients & grow brand awareness in 2024

Growing a Deeply Rooted Business

Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach and attracts new clients. If you are looking to attract new clients in an intentional way, this episode is for you.

Here’s what we dive into this episode:

- [00:01:26] Start by reverse engineering your content goals based on your annual plan.

- [00:02:19] Use social media as a top-of-the-funnel attraction method while utilizing email marketing or blogs to nurture leads further down the sales funnel.

- [00:04:25] Don't rely solely on social media; diversify your platforms to avoid being dependent on one platform's algorithm changes or potential account issues.

- [00:07:18] Tailor your content strategy based on different seasons in your business (creative season, promotional period, restorative phase).

- [00:10:22] Embrace promotion during sales seasons and create touchpoints across multiple platforms to increase conversions.

- [00:13.53] Leverage client referrals for increased visibility within trusted networks.

- [0​0​ :20​ 43 ] Develop systems for making connections, such as pitching processes and relationship-building trackers.

Take a moment to reflect on your current visibility strategy. Are you being intentional with your content and actively building connections? Set specific goals for both areas, whether it's posting three times a week or reaching out to five new potential collaborators each week. Start small and gradually expand as you gain momentum. Remember, quality over quantity is key!

Don't forget to follow us on Instagram @deeplyrootedbusiness for updates, behind-the-scenes peeks, and exclusive bonus content.

Stay connected 🌱💡 Connect with Rachel at @Gal.Agency. Connect with Jess at @the_wellness_collaborative

Visit our websites to learn how to work with us:

Jess : www.thelaunchcollaborative.com

Get the templates to mention in this episode here .

Rachel : www.gal-agency.com

Get Rachels Email Strategy Guide Here

Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.

Note: The show notes are a condensed summary of Episode 2 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.