Which Is The Best Software To Analyze Multi-Touch Attribution?

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Вміст надано Uzair Kharawala. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Uzair Kharawala або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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I'm going to show you how to analyze multi-touch attribution using the best software on the market.

Which is the best tool to analyze multi-touch attribution? Now, again, this is a kind of worm how deep you want to go into that hole. The attribution model really depends on how you are tracking data, what is important, and what isn't.

We don't use any other tools or apps other than Google Analytics, which is more than good enough for us for what we do. Yes, there are lots of other tools as well, but for us, this is good enough. We will be starting to use SegMetrics, which is great for tracking Facebook as well as Google. So that is something that we are looking to implement within our CRM.

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