What Is A Good Click-Through Rate (CTR) For Google Ads?

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What is a good click-through rate (CTR) for Google Ads? There’s a benchmark for Google Ads of roughly 6-7%. But don’t take that as gospel. CTR only indicates how many clicks you’re getting per thousand impressions. Here’s more on that.

I want to know, what is the ideal CTR? Okay, does the city or county affect on the average CTR in the same industry? There is a benchmark for Google Ads. I saw it somewhere. But that is you need to take that as the industry average.

Don't take it as gospel that, oh, I've got to hit 10% or 5% CTR, Right? CTR is just an indication of how many clicks you are getting per thousand impressions. What you should be focusing on is your conversions, conversion rate, cost per conversion, and return on ad spend. That's what you'll be focusing on.

I see far too many marketers who are running Google Ads have some kind of an obsession with CTR. I don't know why. For search campaigns, you need to have around 4%. This is what we would run to around 4% to 5% for non-branded search terms. For branded search terms, it could be 30%, 40%, 50% or more because people know what they are looking for.

When their brand campaigns come up, they are going to click on it. So if you're looking for Nike running shoes, a Nike ad pops up, you're going to click on it and go through to it. I wouldn't recommend that you focus on CTR. Look at other metrics, which is mostly the conversions, where you are getting those conversions from.