Is Google Ads SKAGs Strategy Effective In 2022? Google Ads Like A Boss podcast

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Artificial intelligence is evolving at an unprecedented pace—what does that mean for the future of technology, venture capital, business, and even our understanding of ourselves? Award-winning journalist and writer Anil Ananthaswamy joins us for our latest episode to discuss his latest book Why Machines Learn: The Elegant Math Behind Modern AI . Anil helps us explore the journey and many breakthroughs that have propelled machine learning from simple perceptrons to the sophisticated algorithms shaping today’s AI revolution, powering GPT and other models. The discussion aims to demystify some of the underlying math that powers modern machine learning to help everyone grasp this technology impacting our lives, even if your last math class was in high school. Anil walks us through the power of scaling laws, the shift from training to inference optimization, and the debate among AI’s pioneers about the road to AGI—should we be concerned, or are we still missing key pieces of the puzzle? The conversation also delves into AI’s philosophical implications—could understanding how machines learn help us better understand ourselves? And what challenges remain before AI systems can truly operate with agency? If you enjoy this episode, please subscribe and leave us a review on your favorite podcast platform. Sign up for our newsletter at techsurgepodcast.com for exclusive insights and updates on upcoming TechSurge Live Summits. Links: Read Why Machines Learn, Anil’s latest book on the math behind AI https://www.amazon.com/Why-Machines-Learn-Elegant-Behind/dp/0593185749 Learn more about Anil Ananthaswamy’s work and writing https://anilananthaswamy.com/ Watch Anil Ananthaswamy’s TED Talk on AI and intelligence https://www.ted.com/speakers/anil_ananthaswamy Discover the MIT Knight Science Journalism Fellowship that shaped Anil’s AI research https://ksj.mit.edu/ Understand the Perceptron, the foundation of neural networks https://en.wikipedia.org/wiki/Perceptron Read about the Perceptron Convergence Theorem and its significance https://www.nature.com/articles/323533a0…

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Is Google Ads SKAGs Strategy Effective In 2022?

3 роки тому 0:55

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Вміст надано Uzair Kharawala. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Uzair Kharawala або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Are single keywords ad group strategies working well nowadays? No, so this is what you're referring to as SKAGs. Single keyword ad groups it doesn't we have stopped working on these for about three years now if not more. From the time when the exact match weren't exact match anymore.

So it is a complete waste of time to create SKAGs and it's just too much work and that's what I would say. So, I wouldn't bother. Group them together because the algorithm needs more data, right? Group them together, keep them just like as I showed you earlier on and with the example of the physios near me, physiotherapist near me, theme them properly, group them together and you should have good results and less work.

… continue reading

524 епізодів

#Business #Marketing #Uzair Kharawala

Google Ads Like A Boss

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Is Google Ads SKAGs Strategy Effective In 2022?

Google Ads Like A Boss

12 subscribers

published 3 роки тому

Поширити

M4A•Головна епізоду

Вміст надано Uzair Kharawala. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Uzair Kharawala або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Are single keywords ad group strategies working well nowadays? No, so this is what you're referring to as SKAGs. Single keyword ad groups it doesn't we have stopped working on these for about three years now if not more. From the time when the exact match weren't exact match anymore.

So it is a complete waste of time to create SKAGs and it's just too much work and that's what I would say. So, I wouldn't bother. Group them together because the algorithm needs more data, right? Group them together, keep them just like as I showed you earlier on and with the example of the physios near me, physiotherapist near me, theme them properly, group them together and you should have good results and less work.

… continue reading

524 епізодів

#Business #Marketing #Uzair Kharawala

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Google Ads Like A Boss

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Part 1: Understanding The Customer Value Journey 5:44

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Unlock the secrets to a successful customer journey by defining clear offers, managing expectations, and building trust for long-term growth, without overdelivering on your promises.

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Google Ads Like A Boss

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Explore the difference between Dynamic and Standard Remarketing on Google Display Ads. Understand which approach suits your business needs for driving customer action and improving sales.

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Struggling to balance big clients and smaller ones? This guide explores strategies for building long-lasting relationships, nurturing your customer base, and managing business vulnerability effectively.

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Want to choose the perfect bidding strategy for your campaign? Understand the key factors like campaign goals, user journey, and budget constraints to optimise your ad spend and drive better results.

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Want to influence consideration? Custom Segment targeting is the key. Discover how to engage users based on their intent and browsing activity to increase ad relevance and boost sales.

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Google Ads Like A Boss

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Understand how to create an effective customer avatar for B2B and B2C businesses. Learn the importance of lead nurturing, staying in touch with clients, and building rapport to secure long-term business success.

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Google Ads Like A Boss

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Discover how Responsive Display Ads (RDA) automatically adjust to any ad space, delivering optimised performance across different devices and screen sizes. Learn why RDAs are time and cost-effective for digital marketers, offering flexibility and better engagement without manual resizing. Get insights into how RDAs work and why they’re essential for successful digital advertising.…

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Find out how Google Display Ads can enhance your advertising strategy. Learn about effective targeting, performance tracking, and how ads can appear on millions of sites to boost your marketing efforts.

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Google Ads Like A Boss

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Want to boost business profits? Understand your ideal customer avatar better by grading it and reverse engineering your sales strategy to attract high-value clients.

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Want better results from your ads? Find out why responsive display ads are a must-have for advertisers looking to optimise campaigns and reach a larger audience.

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Discover the key benefit of Responsive Display Ads (RDAs) and how they simplify ad creation by automatically adjusting to any screen size. Learn how RDAs maximise reach and efficiency, saving you time and effort in your Google Ads campaigns.

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Google Ads Like A Boss

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Feeling stuck in your business? Learn how to define your ideal customer avatar, systematize your work, and shift from frustration to confidence while growing your business effortlessly.

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Responsive display ads: The smart choice for your Google Ads campaign. Learn how they automatically adjust to any device, ensuring maximum visibility and engagement.

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Google Ads Like A Boss

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Ready to take your business to the next level? Join us for "Elevate Your Business," a one-day seminar in partnership with Bedfordshire Chamber of Commerce, where we'll unveil the secrets to international business growth through digital marketing. Discover how to: • Identify and target your ideal customer, no matter where they are • Leverage Google and YouTube Ads for maximum impact • Optimise your sales funnel for lead generation and conversion • Automate lead nurturing and build lasting relationships Don't miss out! Click the link below to find out more, or call 01582 522448 to book your place – it’s FREE if you are a business in Luton or Central Bedfordshire! Click here: https://www.sfdigital.co.uk/blog/have... Part 4 - Who Is Your Ideal Customer Avatar? Find out how knowing your ideal customer avatar can transform your business. Explore strategies to ensure authentic service, value-driven offerings, and lasting client success.…

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Explore the advantages of Google Ads' Responsive Display Ads. Streamline your ad creation, boost performance, and expand your reach with minimal effort—ideal for businesses looking to enhance their digital presence.

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