How To Fix Your Google Ads Not Triggering Due To Low Ad Rank

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How can you fix your Google Ads not triggering due to low ad rank? If you're using manual CPC, your ad rank is low, and your ad shows at the bottom of the page, don't panic. A quick and easy fix is to 'bid up'.

When I use manual CPC, then my ad rank is not good as it shows on the well, I think you mean the bottom of the page. All right, your ad shows and there are no other competitors as well on the same ad when I do not control CPC, I mean, if it's open, then the ad is at the top of the page with the same page experience. Can anyone guide how to resolve this issue? Okay, so you got two things which you are sharing. First of all, when you are on manual CPC, your ad rank is low and your ad shows at the bottom of the page. The quick and easy fix is to bid up. Even though there may not be any other advertisers you need to bid up. You won't pay more, it will only be one payee more than the second-best advertiser. And if there are not any, then Google will recalculate your CPC. So don't be scared of bidding up and be very aggressive.

And then you can see that your ad is showing at the top of the page. That's what you want ads to show for, not at the bottom. Nobody goes to the bottom of the page and clicks on those ads. Okay, and when you don't have any control over the CPC and what you mean by that is you are running on automated biddings like Max conversions or target CPA or ROAS, then obviously you don't need to worry about bidding and Google will bid accordingly. So the simple solution to your problem is you need to be more aggressive because the higher you bid I’m not saying that the bid is the only criteria or metric for getting a higher ranking ad rank. Your ad rank will improve and you will be more competitive in the ad auction.