How Long Does It Take To Optimize A Google Ads Campaign?

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How long does it take to optimize my Google Ads campaigns? Again it depends on the budget. If you are spending hundreds or thousands of dollars or pounds in a day. Obviously, you're going to get more data into the account a lot more quickly than if you were spending 10 or 15 pounds a day. So it really depends on how small or big your budget is.

And optimization is not a case of set and done and forget. It is a continuous process. Google is going to show more and more of your ads to irrelevant queries because now exact match is not exact anymore, right? So they will show your ads to close variants of your exact match keyword which you don't want to show it for. You have to keep adding negative keywords to combat that.

That variation. It's a continuous process but to give you an idea as long as you are brand new to Google, you haven't got any data in your account and you're starting with a small budget of about under hundred pounds or dollars a day, I would say at least 90 days you need to make your optimization work pretty well because by that time you will have or you should have a fair amount of negative keywords. Target those queries which are coming through and adding them into your account which are good and taking out all the bad ones as negatives which are showing your ads.