Google Ads Tips For Landing Page & Negative Keywords List

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Good info on creating a separate landing page and creating an account-level negative keyword list. Yes, absolutely. I'm just going to put some notes over here. Never send or run traffic to the homepage. Right? unless it is for a very specific campaign like brand awareness or something like that. If it's a service or a category of your products, then you send them to those pages. And the negative keywords you can either set up at the ad group level, campaign or account level any keywords or search terms which you don't want your ads to run for you put them at the account level.

So let's say if you're running a campaign for car insurance and you don't do home insurance or business insurance, then words like home, business, smartphone, or any other kind of insurance you can think of health, life, those go in account level and those campaigns you need to apply to that account level list. So then it's going to block out any campaigns in your account which are running campaigns will not run for those. So you save a lot of money and that's how you do it. But certain specific search terms or keywords which may not apply to that campaign or ad group, then you put them at these levels. So these are the three levels which you must run, your negative keywords and update them regularly.