Google Ads Keyword Match Types Explained

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Can you please make a video on keyword match types since BMM, which is the broad match modifier, got replaced by phrase and things aren't the same as before because now the phrase is giving irrelevant clicks and not optimizing the ad as it used to before. For example, I used to target like +take +my +service then it used to bring all the relevant clicks, including the intent and keywords I mentioned. But it's not working properly now. All right, so there are a couple of things I would like to make a comment on. First of all, BMM has not replaced the phrase. BMM has been removed by Google Ads. So before we had BMM, phrase, exact, only phrase and exact are in the account. So we can't use BMM. First of all, so it's not replacing phrase match. What you are saying now is you're getting irrelevant clicks from phrases.

I'm not sure why because I would have thought BMM is a bit broader keyword would have bought in more irrelevant clicks than phrase match. So you need to look at your negative keywords list and see how aggressive or non-aggressive you are with those. So Take my service is bringing you all the relevant clicks, which I find very intriguing because take my service is a very broad keyword. It's going to bring in service for accountants, it could bring in for pizza delivery, it could bring in for plumbers, it could bring in for dentists or any kind of service-based business if that's what you're targeting. I don't know what you're targeting.

So you can't have such a broad keyword, it's going to give you a ton of clicks. Now whether they're all relevant or not, I don't know. But phrases in my experience will not give you more irrelevant clicks than what BMM used to. So you need to look at how your structure and keywords are never going to optimize and add keywords has got okay, what people are searching for on the search term, have they got intent or not? Are you using high-intent keywords? If not, then you need to change the keyword. If you're not getting the clicks on the ad, then you need to optimize the ad because they don't like what they see. They're not clicking on the ad. So then you need to optimize. So keywords will never ever optimize your ads. You need to optimize the ads by themselves.