How Dayna Isom Johnson Asked For Her Dream Role: Trend Expert at Etsy

Girlboss Radio

On this episode of Girlboss Radio, Avery chats with Dayna Isom Johnson, Etsy's resident trend expert. If that job sounds really cool, that's because it is. Dayna spends her days interpreting data and trend insights and talking about creativity to uplift and promote Etsy's 5.4 million makers. She makes frequent TV appearances and talks to the media about emerging design trends. Yup, she knew about cottagecore way before the rest of us did.

Dayna did not apply for the job she has now—but she created it by zeroing in what she loved to do and asking Etsy's leadership to create a role that fit her talent and excitement. Avery and Dayna talked about the unusual way Dayna figured out her dream job, how to tell if a company will be a great place to work from the interview stage and play a special round of In or Out: Design Trends Edition.

Follow Dayna on Instagram at @daynaisomjohnson. PS: You can buy your very own Etsy personalized drinking glass at etsy.com!

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