Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.

Giraffes Don't Eat Steak

Ep. 35 - Does Sex Still Sell? Unpacking the Impact of Using Sex in Marketing Strategies.
Welcome to Episode 35 of Giraffes Don't Eat Steak! In this episode, hosts Erica and Alex delve into an intriguing discussion about the effectiveness of using sex appeal in marketing.
They explore the historical roots of sex in advertising, its impact on different cultures, and how it aligns with shifting consumer values.
This episode takes a deep look into the world of marketing strategies and the long-term brand implications of such approaches.
Join Erica and Alex as they navigate through the complexities, ethics, history and practicalities of using sex to sell and how it varies depending on the audience and cultural context.
Tune in as they unravel the nuances of marketing tactics in today's ever-evolving landscape on Giraffes Don't Eat Steak!
00:00 Traffic altercation escalates!
04:17 Sex appeal in marketing, changing values, effectiveness.
08:46 Porsche shop draws attention but not all customers.
13:04 Activism replaces sex for younger generations' focus.
14:44 Messaging must address poverty and basic needs.
20:05 Consider long-term brand implications before advertising.
20:55 Cultural differences impact environmental attitudes and behaviors.

Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com