E1: B2B Expos: Why Are You Exhibiting, What’s Your Purpose?

GET TO YES by Listening, Not Telling with Neil Osborne | Selling in the Hair, Beauty and Body Industries

Вміст надано Neil Osborne and Neil Osborne | The Sales Catalyst. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Neil Osborne and Neil Osborne | The Sales Catalyst або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

6+ y ago 15:03

MP3•Головна епізоду

Neil starts the expo journey by sharing some of his personal expo encounters and a powerful learning experience, from one of the world’s top brands. A lot of companies claim that expos are different these days – they’re no longer about selling – but that’s not always the case. Neil talks about the exhibitors who do best and what they do to ensure they build a successful exhibition, right from the start. Want a hint? Having clarity around your purpose, is the key.

In this episode you’ll learn:

Ideas to improve your financial return and sales team’s motivation
An experience - Salon International in London TIGI & Toni & Guy
Three types of exhibitors
- Sellers
- Promoters
- Brand Builders
The power of knowing your purpose
Clarity for your sales team
Presenting your USP
Training your staff prior to the expo
Make it easy for people to buy

See omnystudio.com/listener for privacy information.

47 епізодів

#Business #Neil Osborne | The Sales Catalyst #B2B Expos