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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Origins // Acts 5:17 - 42 ~ Chris Wienand
Manage episode 412755293 series 2372586
Вміст надано Genesis Costa Mesa. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Genesis Costa Mesa або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this conversation Chris brings us through the remainder of Acts chapter 5 and takes some time highlighting the backstory of Luke.
101 епізодів
Manage episode 412755293 series 2372586
Вміст надано Genesis Costa Mesa. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Genesis Costa Mesa або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this conversation Chris brings us through the remainder of Acts chapter 5 and takes some time highlighting the backstory of Luke.
101 епізодів
Усі епізоди
×In this Sunday Conversation we have the privilege of Matt & Kristen Larson speaking into the idea of generosity and why we value generosity as followers of Jesus. The concept of Celebrate Generosity, which we will practice on March 2nd this year, has been a practice Anthem Church in Thousand Oaks has been doing for the last 15+ years.…
For the month of February we will be talking about what it means to be a community that practices Generosity. On the first Sunday of March we will have what we are calling Celebrate Generosity, where every donation given will go out of our community. In this Sunday conversation Chris gives us an overview of 2nd Cor 9:5-15…
In this finally conversation around 1st Timothy, Kai leads us through chapter 6:11-12.
In this Sunday Conversation Tyler leads us through a honest and possibly diffcult message from 1st Tim 6, on a topic we might not always talk about: MONEY.
In this Sunday conversation Chris leads us through the passage in 1st Timothy around Eldership and Leadership in the church.
Happy New Year everyone!!! Welcome to 2025! This was our first sunday back from Christmas break. In this sunday conversation Christ leads us through a few key highlights of God working in our community this last year while also looking forward to areas of growth in 2025.
In this conversation Chris intros the text, giving an overview of what Paul is writing. Meryl then narrows in and we keep the majority on this conversation around one key idea: Gossip.
In this conversation, as we get close to the end of our Letters from a Father series, Stu leads us through 1st Tim 4:6-16 and we focus on the idea of training.
In this conversation we had the privillage of our deer friend Matt Larson from Anthem Thousand Oaks preaching from 1st Timothy 3:14 - 4:5.
In this conversation Chris gives us an overview of chapter 3 and showcases how Paul is telling Timothy that we need a NEW type of leader; someone who is different from the rest of the world.
In this conversation, Daena unpacks the section in 1st Timothy 2:9-15 where Paul gives instruction to Women in the church of ephesus. This is a very loaded passage with many things that make us feel uncomfortable in our culture. After diving into the historical context, culture, and original language we find Paul is speaking to something very different than what we may have first assumed.…
In this Sunday conversation we go through 1st Timothy 2:1-8 where Chris talks about the second calling.
In this Sunday conversation Chris leads us through 1st Timothy 1:12-17 and how Jesus invites us into freedom. From our past to our future.
In this conversation Chris leads through 1st Timothy 1:3-11 and talks about challenges that Paul tells Timothy to watch out for: 1) False Doctrines 2) Breaking the Law.
This past Sunday we started our new Sunday Conversation series: "Letters from a Father" where we will be journing through the book of 1st Timothy. In this first conversation Chris walks us through an overview of the book and how, at the core of this letter, Paul urges Timothy that its all about Jesus.…
In this Sunday conversation we are in John 6:24 - 70 with Daena talking through the current state of human desire in the USA and how culture is forming us to treat Jesus as a thing to be consumed.
In our last episode of the Contend Series, Kai walks us through Who God is, What is His name, and Why God cares for the lost. Kai also touches on the community weekend fast we had where we prayed for breakthrough our Nation, our community, and ourselves.
In this Sunday conversation Tyler invites us to the value of scripture and contending for their importance in our lives.
In this installment of our Contend series, Meryl discusses the significance of mental health and the impact of the words we use about ourselves.
Within our Contend Conversation (what does it mean as followers of Jesus to fight for our faith) Chris highlights the practice of fasting. This serves a dual function, to better understand fasting, for a Genesis whole community water fast Oct 4th - 6th.
In this conversation, continuing off of last week's topic of how the enemy lies to us, Chris leads us through the idea of how the enemy uses shame to discredit us.
After a beautiful month of focusing on worship for our Sundays in August we are coming back to the text to focus on the word in Jude 1:3... CONTEND. In this Sunday conversation Chris starts off the series with the context that we are a people at war.
As we finish our Origins series, Chris lands the series with two main ideas: 1) Beauty 2) Radiancy.
As we get close to the end of our Origins series Tyler walks us through the story of Acts 1 - 11 so far, and the beginning global impact of the the early church. PS: We did unfortantly have a technical error with our camera this weekend so there will be no video for this conversation.
In this conversation Kai unpacks the first half of Acts Chapter 11 and focuses on why Luke seems to repeat the story of Peter's vision from the last few chapters.
Jordan takes us through Acts 10 – following the stories of Peter and Cornelius – and leads us in a conversation around diversity in the Kingdom of God.
We take a interesting turn in Acts 9, where we have been following the story of Saul, to an abrupt switch to a section of stories involving Peter. In this conversation Chris walks us through these stories.
Picking up from last week where Hannah left off, Chris continues through the early moments of Paul's story.
Moving onto Chapter 9 in our Origins Series, through the book of Acts, Hannah leads us through Saul's journey on the road to Damascus.
In this conversation Chris leads us through the majority of Acts Chapter 8; telling the story of the Apostle Philip.
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