The Science Behind Viral Content: Cracking the Social Media Code
Manage episode 423010699 series 3541344
In this episode, JC Bonilla from VaynerMedia discusses the key ideas from Gary Vaynerchuk's new book "Day Trade Attention". The host explore how social media has become the prime space for building brand relevance and driving sales. JC breaks down how social media algorithms work, favoring native content and meaningful engagement. He emphasizes the importance of organic reach, cohort-based marketing, and using social media insights to inform larger ad campaigns. This episode is a must-listen for anyone looking to understand and leverage the power of social media marketing in today's attention economy.
Day Trading Attention
- Introducing the concept of "Day Trade Attention" from Gary Vaynerchuk's book
- Attention as the new asset in marketing; eyes, ears and wallet
- The evolution of Gary Vaynerchuk's marketing strategies from email to social media
Ocean Spray TikTok Case Study
- Analyzing the viral Ocean Spray TikTok video
- The interplay of social media, brand awareness, and influencer marketing
- How a single organic post can drive massive sales and brand relevance
Social Media Algorithms & Organic Reach
- How social media algorithms work to amplify relevant content
- The importance of native, contextual creative in social media
- Understanding "meaningful engagement" - comments, shares, saves
- How organic reach validates content before paid promotion
Cohort-Based Social Media Marketing
- Moving from follower count to relevance and engagement
- Identifying and targeting cohorts based on interests and behaviors
- Testing and iterating on content based on organic performance
- Scaling successful organic content into larger ad campaigns
From Social Media to Super Bowl: The Planters Peanuts Case Study
- How a LinkedIn poll inspired a Super Bowl ad campaign for Planters Peanuts
- Using social media insights to inform creative briefs and large-scale campaigns
- The power of social listening and engagement to drive marketing strategy
- - - -
Connect With Our Co-Hosts:
Ardis Kadiu
https://www.linkedin.com/in/ardis/
https://twitter.com/ardis
Dr. JC Bonilla
https://www.linkedin.com/in/jcbonilla/
https://twitter.com/jbonillx
About The Enrollify Podcast Network:
Generation AI is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include The EduData Podcast and Visionary Voices: The College President’s Playbook.
Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.
Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.
47 епізодів