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Вміст надано Juan Carlos Bagnell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Juan Carlos Bagnell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Geek Book Club – SomeGadgetGuy
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Вміст надано Juan Carlos Bagnell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Juan Carlos Bagnell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Let's Talk Tech
…
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13 епізодів
Відзначити всі (не)відтворені ...
Manage series 1930988
Вміст надано Juan Carlos Bagnell. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Juan Carlos Bagnell або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Let's Talk Tech
…
continue reading
13 епізодів
Усі епізоди
×Our follow up to the incredible ‘Three Body Problem’, we revisit this rich world. Does the story survive a translation from a different author? Let’s take a spin through the future, and how humanity would survive an alien first contact! Shop for ‘The Dark Forrest’ on Amazon https://amzn.to/2KxQqBj Download this week’s show as an audio … Continue reading "Geek Book Club 014: ‘The Dark Forest’ By Liu Cixin"…
Our first fantasy novel on the Geek Book Club, with a fun insider story from Andrew. He knows the author! The first book of the “Barrow” series introduces the setting; the city of Barrow on the Thousand Stars Plane. Andrew sat down with John Deakins to chat about writing the book, publishing, and fantasy stories. … Continue reading "Geek Book Club 12b – Interview with ‘Barrow’ Author John Deakins"…
Our first fantasy novel on the Geek Book Club, with a fun insider story from Andrew. He knows the author! The first book of the “Barrow” series introduces the setting; the city of Barrow on the Thousand Stars Plane. In a multiverse of unstable pocket universes, the Thousand Stars Plane is nearly normal, except for … Continue reading "Geek Book Club 012a – ‘Barrow’ by John Deakins"…
A gut-wrenchingly beautiful story about art and story telling in a post apocalyptic world. Station Eleven walks us through the fall of modern society, the individuals who survive, and asks us to imagine how we might preserve our stories and art. “Existence is insufficient”. Shop Station Eleven on Amazon https://amzn.to/2LGi1Qo Download this week’s show as … Continue reading "Geek Book Club 011 – ‘Station Eleven’ by Emily St. John Mandel"…
Sometimes you just have to see if you CAN go home again. One of Juan’s favorite Trek novels as a kid, does it live up to his memories? Can it survive the scrutiny of “Man Child Juan”? Let’s take a look back at Vendetta, one of the first stories to feature a Borg killing antagonist! … Continue reading "Geek Book Club 010 – ‘Vendetta: Star Trek The Next Generation’ by Peter David"…
Maybe the most passionate love letter to the 1980’s ever written. Releasing this week as a feature film adaptation, directed by none other than Mr. Steven Spielberg, ‘Ready Player One’ is a high concept fantasy adventure celebrating all things geek and pop culture in a wonderful mash up style. Here’s our take on the book, … Continue reading "Geek Book Club 008 – Ready Player One by Ernest Cline"…
Pulp noir storytelling, hard science fiction setting, and a little life philosophy. ‘Altered Carbon’ has a little something for everyone. No surprise that this book series was optioned by Netflix for a 10 episode series. Sure, TV is fun to watch, but we’re BOOK GEEKS! Let’s read this puppy! Let’s read the HECK out of … Continue reading "Geek Book Club 007 – Altered Carbon by Richard K Morgan"…
The Left Hand of Darkness is an incredible achievement in science fiction, pushing the boundaries on late 1960’s gender discussion, and building a world for future novels to explore. What happens to a society when you strip away gender, and then introduce a man into that society? Plus we get super squirrely talking about fantasy … Continue reading "Geek Book Club 006 – The Left Hand of Darkness by Ursula K. Le Guin"…
Our review of ‘Little Brother’ by Cory Doctorow! It’s time to tackle some YA fiction, and why not also get SUPER political! Doctorow’s book takes a hard look at American politics and our government’s response to tragic events. Can a group of tech savvy kids take down Homeland Security? How can young citizens get involved? … Continue reading "Geek Book Club 005 – Little Brother by Cory Doctorow"…
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