10 Customer Churn Benchmarks for SaaS Leaders

Gain Grow Retain

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2y ago 50:11

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This week, Greg Daines, CEO of ChurnRX joins Jay and Jeff to talk about churn benchmarks. Some key highlights:

no statistical alignment between whether satisfied customers stay (CSAT)
inertia is real - make sure you aren't giving your customers a reason to leave
story telling the history of your relationship is a good thing
measurable results is one of the largest factors in longer retention
make sure your customers are measuring results
bridge the gap here, especially if results measuring is difficult
focus on helping your customers utilize your product effectively
Ask good questions as you set up measurement goals

What benchmarks are you seeing as vital towards predicting potential churn?

Connect with Greg

ChurnRX

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