The Haunting at Toys ‘R Us Sunnyvale

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

This week we unpack multisensory commerce, the economical ebb and flow of re-commerce, and reflect on Phillip’s keynote at the Motion Creative Strategy Summit. PLUS: Spooky Commerce is back. Phillip, Brian, and Sarah journey to a haunted 1980’s Bay Area Toys R Us.

The Duality of Recommerce

Key takeaways:

• Tactile interactions produce profound experiences – something digital media cannot replicate. Phillip’s keynote presentation at the Motion Creative Strategy Summit highlighted the polymathic inspiration of tactile creativity.
• [00:09:30] “Things that you consider to be highly immersive aren't as immersive as you think they are. The sphere is very immersive, but it is not as tactile as Meow Wolf's Omega mart.” – Phillip
• [00:21:15 ] “I step into that Waymo and I get, you know, a technology rush. It feels like, finally. Oh, finally. It's here. All the things that we've all dreamed of. And I think it's because the imagination has already moved on.” – Brian
• [00:33:30 ] "Sylvia Brown herself came in, so this brought a lot of coverage to the story…they did this whole televised seance moment, and she discovered that the ghost's name is Johnny Johnson." – Sarah
• [00:34:15] "What a weird fate for him. You know? First of all, tragic death. Second of all, like, a toy store gets built over, like, this beautiful ranch where he was supposed to live this life, and then he gets to haunt toys." – Brian

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