Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now!

Dishing on Commerce and Connection

Key takeaways:

• As automation increases, businesses will need to focus on offering unique, human-centric experiences that machines can’t replicate
• Leaders need to manage immediate operational tasks while also allocating time for strategic long-term planning to ensure future success
• Leaders today need to be adaptable and ready to handle change, balancing immediate business needs with long-term strategic thinking.
• {00:02:46} "To be a really good marketer, you have to want to understand people and why we do what we do." – Kristin Perret
• {00:06:17} "AI can help shortcut research, but it’s still the responsibility of humans to understand the why behind the data." – Kristin Perret
• {00:07:04} "We cannot replace humans with technology, and we cannot replace technology with humans." – Kristin Perret

Associated Links:

• Learn more about Kristin Perret, Saucy, and Sur La Table
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!