STEP BY STEP: Make B2B Sexy Again, with Bar Geron, Balance

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Balance strives to make online B2B payments something that doesn’t suck. Why is it important to take action and learn as much as you can about digitizing your business? How do you move from a “keep our business alive” mentality to “grow our business in 2023” strategy? Why is B2B such a vital part of the new world of eCommerce? Listen Now!

Old World/New World

• “Because there are more opportunities, more relationships that can be formed, and because discovery is so much higher due to digitization of B2B, we're actually moving into an unknown area in B2B, which is you don't know or have a relationship with the other person on the other side of the transaction.” - Phillip
• “B2B is the economy. It's not a nuance. It's not a segment of something. It’s really the future of the economy.” - Bar
• “If you have a relationship with trust, you better be ready to also digitize or you're going to have the Chem Directs and the Steel Directs and the Lumber Directs of the world coming for you.” - Brian
• “If you're not digitizing at some level, you will get hurt. You will have to choose digitizing your business or working with platforms that are digitizing your sales channel. You have to do something.” - Bar
• After such a huge wave of brand building of business tools in DTC, B2B is a natural evolution to get the products that were built into other channels
• Continuing to build digital disruption is actually a moat that you can build around owning your corner of distribution
• Leveraging your brand to create your own niche marketplace and leveraging your brand to increase supply are trends with enormous potential
• Business teams need to adapt as technology continues to advance and AR will be something Balance will enable, not erase

Associated Links:

• Get connected with Balance at GetBalance.com.
• Learn more about Bar Geron.
• Listen to our other Step by Step seasons
• Archetypes Event December 1 in Miami, FL
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
• Download VISIONS 2022 NOW!
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!