“A Flat Line Isn’t a Flatline” — a BFCM Recap

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

The Way We’re Shopping Has Changed Forever

• When looking at Black Friday/Cyber Monday recaps, retail analysts and reporters drew a little bit of a flat line
• Brands are seeing underwhelming sales growth on Amazon's Black Friday. “In general, performance for many brands was somewhat muted compared with the bumper 2020 sale event. A considerable factor could be that it appears that shoppers did not flock to Black Friday deals as eagerly this year.”- Kiri Masters, Forbes
• “More and more of these types of companies are being transparent with their data, even though they're private companies. As they become more dominant, they're helping us to understand the landscape a little more in the way that they're sharing data.” -Phillip
• Walmart was still the leader in brick-and-mortar sales on Black Friday, with nearly 59% of consumers who shopped in-store stepping into one of the box store locations. Over 42% visited physical Target locations, while approximately 30% went to Best Buy and 21% went to Kohl’s.
• “The way we're shopping has changed forever.” -Phillip
• Walmart was still the leader in brick-and-mortar sales on Black Friday, with nearly 59% of consumers who shopped in-store stepping into one of the box store locations.
• The future is here but not equally distributed yet. Market leaders are making investments in the metaverse, this might be an area where more brands are going to make investments and become more experimental.

Associated Links:

• Salesforce Data
• Forbes- Kiri Masters
• Barron’s Thursday Stats
• Adobe stock
• Pymnts Black Friday
• Poolsuite NFT Launch
• Insiders #108: The Idolatry of the Algorithm
• Adweek Boston Protocol
• Buweiser launches NFT cans
• Subscribe to Insiders to get our exclusive offers for Black Friday!
• Listen to our other episodes of Future Commerce
• Listen to our newest podcast, Infinite Shelf
• Check out our latest report Nine by Nine

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