Artwork

Вміст надано Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !

11 Years of Growing the Digital Marketing Institute - Ken Fitzpatrick, ex-CEO of DMI

22:41
 
Поширити
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 07, 2024 20:48 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 452120583 series 3579283
Вміст надано Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits.

The focus of DMI was always to create a standard that raises the bar for digital marketing skills - and over the years they achieved that goal. The business was initially hard to scale as an in-person model, but once they transitioned to a fully online service they finally unlocked scale. After that they hired established executives who helped move them even further until they hit their biggest growth spurt by partnering with the American Marketing Association.

AI is really causing shockwaves throughout the education industry. Ken isn’t quite ready to take a stance on its potential impact, but for now he sees it as a positive that can reduce a lot of the gruntwork that goes into a marketer's daily workflow. Marketers should embrace AI as a tool, not as a single source of truth for all of their insights and knowledge.

Tune into the full episode to hear Ken’s journey running DMI!

HIGHLIGHTS:
0:00 Intro
2:15 Why people turn to DMI
3:51 Ken’s journey with the DMI
6:01 11 Years of challenges
9:24 The role of AI in marketing education
14:41 Universities vs Certificates
16:27 Ken’s CEO Playbook

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Ken - https://www.linkedin.com/in/kenfitzpatrickdmi/

  continue reading

45 епізодів

Artwork
iconПоширити
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 07, 2024 20:48 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 452120583 series 3579283
Вміст надано Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Funnelytics - The Performance Marketing Platform for Marketing Agencies and Mikael Dia - Performance Marketing Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

Ken Fitzpatrick led the Digital Marketing Institute (DMI) - the largest global digital marketing training and certification body with 75k+ certifications and 330k+ members - for over 11 years until he moved on to a new role at BPP 2 months ago. He’s also led companies to 3 successful exits.

The focus of DMI was always to create a standard that raises the bar for digital marketing skills - and over the years they achieved that goal. The business was initially hard to scale as an in-person model, but once they transitioned to a fully online service they finally unlocked scale. After that they hired established executives who helped move them even further until they hit their biggest growth spurt by partnering with the American Marketing Association.

AI is really causing shockwaves throughout the education industry. Ken isn’t quite ready to take a stance on its potential impact, but for now he sees it as a positive that can reduce a lot of the gruntwork that goes into a marketer's daily workflow. Marketers should embrace AI as a tool, not as a single source of truth for all of their insights and knowledge.

Tune into the full episode to hear Ken’s journey running DMI!

HIGHLIGHTS:
0:00 Intro
2:15 Why people turn to DMI
3:51 Ken’s journey with the DMI
6:01 11 Years of challenges
9:24 The role of AI in marketing education
14:41 Universities vs Certificates
16:27 Ken’s CEO Playbook

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Ken - https://www.linkedin.com/in/kenfitzpatrickdmi/

  continue reading

45 епізодів

Усі епізоди

×
 
Loading …

Ласкаво просимо до Player FM!

Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.

 

Короткий довідник

Слухайте це шоу, досліджуючи
Відтворити