Search Engine Optimization Trends 2023 and Beyond : SERP

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketers

Вміст надано Arti Sharma. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Arti Sharma або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

1+ y ago 12:01

MP3•Головна епізоду

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 19, 2024 23:11 (2M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back.

In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Google is trying to keep people in its ecosystem and serve them
Zero-click Content is informational content, which is focused on the search engine results page. It provides the searcher with what they want without having to leave the search page.
No-click Content is high-value content that has been published by a brand that requires no click to consume fully. It's often published on a third-party site.
You cannot force your brand into any zero-click space on Google, but you can optimize your content for Google’s algorithm to recognize it as high-value content.
Be on social media, show up genuine content, and have fun doing it.

How to earn a spot in the zero-click space:

If your content follows the EAT principle, it may essentially have a chance to rank in featured snippets.
Choose a format that Google will understand. (e.g. Using a numbered list in making How-to-Tutorials)
Learn from existing featured content.
Use structured data.
Find the right intent and context that people are looking for.

If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!

iTunes: http://ow.ly/Ihl350xDn8M

Google Play: http://ow.ly/sPag50xDn8T

Spotify: http://ow.ly/bt0g50xDn8Q

Our Podcast Portal: http://ow.ly/ogQK50xDn8S

42 епізодів

#Business #Marketing #Motivation #Professionaldevelopment #Arti Sharma #Entreprenuers