Is there a future for outdoor media in a digital age?
Manage episode 444074312 series 3499203
Nicholas Kuhne dives into the world of outdoor advertising with Charlie Riley, Head of Marketing at OneScreen. With his extensive background in marketing for startups, Charlie shares the evolving role of out-of-home (OOH) advertising in the digital age.
00:00 Introduction to Nicholas Kuhne and Wunderbrand
00:59 Guest Introduction: Charlie Riley
01:42 The Evolution and Misconceptions of Billboards
03:48 Measuring the Impact of Outdoor Advertising
07:33 Strategic Use of Out-of-Home Advertising for Startups
11:35 Planning and Executing Out-of-Home Campaigns
14:11 OneScreen's Unique Approach and Differentiators
17:54 Creative and Cutting-Edge Out-of-Home Ideas
23:20 Charlie's Journey and Insights on Marketing
26:47 Conclusion and Contact Information
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