E050 - How to Pitch Your Business With a Company Deck with Michael Doyle

From MD to Entrepreneur with Dr. Pranay Parikh

A marketing deck is the cornerstone of any successful startup or business. It’s a concise, visual presentation that outlines key information related to your product or service, such as its competitive advantages, target market, and marketing strategy. However, creating an effective marketing deck can be a daunting task for even the most experienced marketers but with the guidance of experts such as Michael Doyle, who joins us in today’s episode, it can be done quickly and effectively.
Michael Doyle is the CEO & Brand Champion of Brand Iron, a brand consulting & marketing firm that Forges Brands and Drives Revenue. Michael has been changing the face of Brand Marketing for over two decades. He built a tech-based advertising agency, DNA Advertising, into a multi-million dollar company and sold the company as part of a national IPO in 2000. In this podcast episode, we break down what makes great marketing deck and the pitfalls that most entrepreneurs (even successful ones) fall into when making a deck.
Key Highlights from the Show
[00:01] Episode intro and a quick bio of the guest, Michael Doyle
[02:00] Michael’s backstory and how he got into marketing and branding
[06:00] Who needs a pitch deck besides startups raising money?
[10:43 Easiest and fastest way to pitch a presentation
[13:26] What makes a good deck, and how to effectively do it
[18:20] How to cut the unnecessary junk while keeping the essence in pitch decks
[22:41] Key things that should never miss in your deck presentation
[24:38] How most entrepreneurs are currently approaching marketing decks
[25:48] Difference between decks that succeed in raising money and the ones that don’t
[27:25] What Michael wishes to have put more resources into his entrepreneurship journey
[30:52] Best ways to reach out and connect with Michael Doyle
Notable Quotes
● After starting a business, you have to be able to communicate and tell people about your business as quickly and as efficiently as possible. And that is normally through an
amazing deck [11:37]
● Over 99% of pitch decks have a crapy financial story or no financial story at all. That
should be fixed. [22:46]
● Most concept decks do not tell stories as they should be. They just jump in and throw facts, thinking that the decks will win from the number of facts. [23:50]
Connect With Michael Doyle
Website: https://brandiron.net/
LinkedIn: https://www.linkedin.com/in/brandiron
Twitter: https://twitter.com/MichaelSDoyle
Facebook: https://web.facebook.com/MichaelSDoyleBrandChampion/

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