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Inside-Out Communication: Engaging Employees First and Then Stakeholders
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In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures.
Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment.
00:00 Introduction to Frictionless Marketing
00:05 Meet Tanya Wymer: A Journey in Corporate Communications
01:08 Tanya's Early Inspirations and Career Path
02:45 Awards and Transformational Work
04:10 Balancing Transformation and Stakeholder Expectations
05:18 Internal Communication Strategies at Biogen
07:31 Employee-Centric Culture and Brand Refresh
15:15 Global Communication Challenges and Strategies
23:38 Creating a Productive and Creative Team Environment
25:37 Looking Ahead: Exciting Projects at Biogen
26:46 Conclusion and Closing Remarks
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.
Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.
Produced and distributed by Simpler Media Productions.
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