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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Getting In Sync With Your Inner Clock
Manage episode 459645595 series 2639971
Вміст надано NPR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією NPR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In an experiment, science journalist Lynne Peeples spent 10 days in an underground bunker, with no exposure to sunlight or clocks. She wanted to see what happened to her body and mind when it became out of sync with its natural circadian rhythm. She spoke with Tonya Mosley about what she learned, how we change with age, and the importance of sunlight. Her book is The Inner Clock.
Also, TV critic David Bianculli reviews the series Laid and Going Dutch.
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Also, TV critic David Bianculli reviews the series Laid and Going Dutch.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
1147 епізодів
Manage episode 459645595 series 2639971
Вміст надано NPR. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією NPR або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In an experiment, science journalist Lynne Peeples spent 10 days in an underground bunker, with no exposure to sunlight or clocks. She wanted to see what happened to her body and mind when it became out of sync with its natural circadian rhythm. She spoke with Tonya Mosley about what she learned, how we change with age, and the importance of sunlight. Her book is The Inner Clock.
Also, TV critic David Bianculli reviews the series Laid and Going Dutch.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
…
continue reading
Also, TV critic David Bianculli reviews the series Laid and Going Dutch.
Learn more about sponsor message choices: podcastchoices.com/adchoices
NPR Privacy Policy
1147 епізодів
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×Rich Benjamin's grandfather, Daniel Fignolé, was a popular Haitian labor leader who became Haiti's president in 1957. After just 19 days in office, he was overthrown by a military coup, and was sent to the U.S. His 13 year-old daughter (Benjamin's mother) was taken by soldiers and sexually assaulted. She was eventually reunited with her parents in America, where they were refugees. Rich Benjamin talks with Terry Gross about his family's history and resilience. His memoir is Talk to Me . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
During President Trump's first term, journalist Anne Applebaum reported on how he was moving toward authoritarianism. Now she's describing Trump's actions as regime change. "Our imagination of a coup or regime change is that there are tanks and violence and somebody shoots up the chandelier in the presidential palace," she says. "Actually, nowadays, that's not how democracies fail. They fail through attacks on institutions coming from within." Applebaum also talks about the dismantling of America's civil service system and how the Trump administration is distancing itself from NATO, while getting closer with Putin. Applebaum is a staff writer at the Atlantic and author of Autocracy, Inc . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
"Measles thrives on being underestimated," Dr. Adam Ratner says. The highly infectious disease was thought to be a "solved problem," until a 2018 outbreak in New York City. "When we start to see measles, it's evidence of the faltering of our public health systems and of fomenting of distrust of vaccines." Ratner talks about the implications of RFK's Health and Human Services Dept. appointment, National Institute of Health budget cuts, and spreading distrust and skepticism in science. His new book is called Booster Shots . Also, Maureen Corrigan reviews Geraldine Brooks' memoir Memorial Days , about grieving her husband, Tony Horwitz. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Constitutional scholar, historian, and New York Times staff writer Charlie Savage joins us this President's Day to talk about the scope of executive power. Savage takes us through the legal challenges, the power of Congress and the Supreme Court, and how previous presidents have pushed the bounds. TV critic David Bianculli reviews Star Trek: Section 31 and Planet Earth: Asia . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Musician and documentary filmmaker Ahmir "Questlove" Thompson is back to talk about his new Hulu documentary about Sly Stone. It's called SLY LIVES! (aka The Burden of Black Genius). Also, actor Sebastian Stan talks about portraying Donald Trump in the film The Apprentice. Stan is originally from Romania, born during a communist dictatorship. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
For Saturday Night Live 's 50th anniversary, we're featuring interviews with some of the early cast members/writers. Dan Aykroyd talks about the moment he and John Belushi came up with the Blues Brothers. Writer Alan Zweibel talks about working with Gilda Radner on two of her most iconic characters. And Al Franken tells us about a sketch he wrote that didn't make it past the censors. Jon Lovitz tells Terry how his character Master Thespian came to be. Also, film critic Justin Chang reviews The Annihilation of Fish, a romantic comedy starring James Earl Jones, Lynn Redgrave and Margot Kidder, made in 1999 and released now for the first time. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
RaMell Ross's Oscar-nominated film, Nickel Boys , centers on two young Black men attempting to survive a brutal Florida reformatory school in the 1960s. He says he's sees the rural South as a "meaning-making space." Ross spoke with Tonya Mosley about his photography and performance art, too. Also, John Powers reviews the new season of HBO's The White Lotus . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
New York Times journalist Eric Lipton explains how Musk's companies are benefiting as he cuts federal jobs and agencies, and reporter Teddy Schleifer explains how Musk's political views turned right, and why he thinks the billionaire's relationship with Trump might actually last. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Sebastian Stan is up for an Oscar for his portrayal of President Trump early in his career, when Roy Cohn was his lawyer and mentor. Stan says Cohn schooled Trump in "denying reality and reshaping the truth." He spoke with Terry Gross about his childhood in Romania, wearing prosthetics for A Different Man , and his breakthrough role on Law & Order . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Questlove is back to talk about his new documentary about Sly Stone and his band the Family Stone. They created a new sound with their mix of pop, soul, funk, psychedelic music and irresistible beats. The film is called SLY LIVES! (aka The Burden of Black Genius) and it streams on Hulu beginning Feb. 13. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
We talk about the cultural phenomenon of Wicked with star Ariana Grande. She's nominated for an Oscar for Best Supporting Actress. Grande talks about some of the underlying messages in the film about belonging and good versus evil, and how growing up as a theatre nerd prepared her for this role. Also, writer and professional dominatrix Brittany Newell joins us to talk about her new novel Soft Core , which explores the underworld of San Francisco's dive bars, strip clubs, and BDSM dungeons. Maureen Corrigan reviews two quintessential New York City books. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Discovered at a Rolling Stones party at the age of 17, Marianne Faithfull broke out in the early '60s with the Jagger/Richards song " As Tears Go By ." Faithfull's liaison with Mick Jagger kept her in the public eye. In the '70s, she struggled with addiction, but she made a triumphant comeback in her 30s, and became a critically acclaimed rock cabaret singer. Also, critic-at-large John Powers reviews the Brazilian film I'm Still Here , which he describes as a "moving, inspiring, beautifully made story about learning to confront tyranny." Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
After publishing her first novel when she was 21, Brittany Newell started working as a dominatrix. The job gave her time to write — and plenty of material to draw from. "I always like to say that what makes a good writer is also what makes a good dominatrix, which is empathy and curiosity and bravery," she says. Newell's new novel is Soft Core . Also, David Bianculli reviews the comedy TV series Clean Slate starring Laverne Cox. And Maureen Corrigan reviews two quintessential New York books. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
Last night, President Trump proposed a plan to displace all the Palestinians from Gaza, and get Jordan and Egypt to take them in, while the U.S. takes ownership of Gaza and rebuilds it into a Middle East Riviera. We'll talk with New Yorker staff writer Dexter Filkins about the impact of this proposal. We'll also talk with him about the recruitment crisis in the U.S. military, which has led military leaders to ask: can our country defend itself if not enough people are willing or able to fight? It's the subject of his latest article in the New Yorker . Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
As a kid, Ariana Grande loved singing karaoke with her family. "I looked up to Whitney and Mariah and Celine endlessly," she says. "I think that's a large part of the reason why I learned to sing." She spoke with Tonya Mosley about auditioning for and landing the role of Glinda in Wicked , her signature whistle register, and how she quiets the voice of self-doubt. Learn more about sponsor message choices: podcastchoices.com/adchoices NPR Privacy Policy…
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