How to Grow Your Business with a Podcast + Building a Culture that Moves Quickly

Founder University

First, we hear from Brian Landau (Vennly), who walks us through his formula for creating podcasts that grow your business. You'll learn how to get customers and build relationships with your key stakeholders, and more!

After that, we have a presentation from Aaron Dignan (Murmur) who talks about how startups can move quickly by creating a culture of agreements. You'll learn how to clarify team norms, processes, and policies. You'll also learn how to create an efficient decision-making process inside your company.

Visit https://murmur.com/founderu for a free 30-day trial to start making better decisions inside your organization.

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How to Grow Your Business with a Podcast - Brian Landau (Vennly)

• 1:33 Where does your business podcast fit?
• 4:10 Podcast execution cycle
• 5:30 Why you should create audio content
• 7:44 how to set up your podcast for business growth (getting customers)
• 10:05 Examples of business podcasts that you can create today
• 12:15 Use your audio content as a content engine
• 12:45 Pre-production framework
• 14:07 Podcast best practices

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Building a Culture that Moves Quickly - Aaron Dignan (Murmur)

• 19:17: Culture of Permission vs Culture of Agreements
• 22:23: What is a culture of agreements and how to implement it
• 25:29: Four core principles of a culture of agreements
• 31:03: How to make decisions that are optimized for progress