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Episode 28 - Revving Up with Allie Stone: Behind the Scenes of Circuit of the Americas' Marketing Strategy
Manage episode 356563640 series 3420927
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In this episode, we have the pleasure of speaking with Allie Stone, the Manager of Marketing for Circuit of the Americas (COTA), one of the most prestigious racetracks in the world. Stone takes us behind the scenes of COTA's marketing strategy, discussing how she and her team approach the challenges of promoting high-profile racing events in a competitive market. We explore the nuances of COTA's brand identity, the role of social media in reaching new audiences, and the importance of delivering exceptional customer experiences. Stone also shares insights on her career journey, from her early roots in motorsports to her current role as a marketing leader at COTA. Whether you're a racing enthusiast or simply interested in the business of sports, you won't want to miss this engaging conversation with Allie Stone.
#CircuitOfTheAmericas #AllieStone #MarketingStrategy #Motorsports #Racing #CustomerExperience #SportsMarketing #F1 #FormulaOne #SocialMediaMarketing #BusinessOfSports #BrandIdentity #CareerJourney #SportsIndustry #RaceTrack
@Formula1 @CircuitAmericas @motogp
https://www.linkedin.com/in/allison-stone-07726a131/
https://www.instagram.com/__alliegator___/
Want to be a guest on the podcast?
https://www.formulaaccess.com/media
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