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Вміст надано Flying Solo. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Flying Solo або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
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TikTok marketing: How to leverage social for business

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Manage episode 419202585 series 2519276
Вміст надано Flying Solo. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Flying Solo або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales.

Key topics

E-commerce Strategy and Marketing:

- The significant growth of e-commerce during the pandemic.

- Advice for small businesses to embrace e-commerce.

- Importance of an online strategy for established businesses.

Growth Activities and Brand Exposure:

- The necessity for businesses to focus 80-90% of their time on growth activities.

- Social media, email marketing, and collaborations for brand exposure.

- Maximizing effort and exposure through brand partnerships.

Audience Engagement and Promotion:

- Crucial role of list building through email and SMS marketing.

- Recommendations for participating in sales events such as Black Friday and Cyber Monday.

- Exercising caution to avoid eroding brand equity through continuous discounting.

Customer Loyalty and Brand Authenticity:

- Techniques for nurturing customer loyalty through authentic and personal communication.

- Importance of staying close to the customer and nurturing VIP customers.

- Building authenticity by communicating brand values and focusing on unique identity.

TikTok Platform and Content Strategy:

- Significance of TikTok as a platform with high engagement in health, beauty, fashion, and lifestyle industries.

- Recommendations for quality content creation on TikTok, with an emphasis on posting frequency and music as an important element.

- Utilization of TikTok's touch points and impressions for business presence.

Time stamped overview

00:00 Key lessons from business journey and investors.

03:22 Childhood skincare brand dream, family business experience.

07:02 Transitioned from product to business consulting services.

10:39 Early focus on growth activities to gain exposure.

15:19 Inbox overload during retail events requires diversification.

18:00 Stay close to customers, focus on authenticity.

20:36 Understand yourself, communicate clearly, and avoid comparison.

24:45 Focus on TikTok, analyze posts, replicate successful content.

28:45 Encourages business plans for startup success.

29:54 Discipline and planning are crucial for success.

33:13 Grateful for the invitation, enjoyed being here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

438 епізодів

Artwork
iconПоширити
 
Manage episode 419202585 series 2519276
Вміст надано Flying Solo. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Flying Solo або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales.

Key topics

E-commerce Strategy and Marketing:

- The significant growth of e-commerce during the pandemic.

- Advice for small businesses to embrace e-commerce.

- Importance of an online strategy for established businesses.

Growth Activities and Brand Exposure:

- The necessity for businesses to focus 80-90% of their time on growth activities.

- Social media, email marketing, and collaborations for brand exposure.

- Maximizing effort and exposure through brand partnerships.

Audience Engagement and Promotion:

- Crucial role of list building through email and SMS marketing.

- Recommendations for participating in sales events such as Black Friday and Cyber Monday.

- Exercising caution to avoid eroding brand equity through continuous discounting.

Customer Loyalty and Brand Authenticity:

- Techniques for nurturing customer loyalty through authentic and personal communication.

- Importance of staying close to the customer and nurturing VIP customers.

- Building authenticity by communicating brand values and focusing on unique identity.

TikTok Platform and Content Strategy:

- Significance of TikTok as a platform with high engagement in health, beauty, fashion, and lifestyle industries.

- Recommendations for quality content creation on TikTok, with an emphasis on posting frequency and music as an important element.

- Utilization of TikTok's touch points and impressions for business presence.

Time stamped overview

00:00 Key lessons from business journey and investors.

03:22 Childhood skincare brand dream, family business experience.

07:02 Transitioned from product to business consulting services.

10:39 Early focus on growth activities to gain exposure.

15:19 Inbox overload during retail events requires diversification.

18:00 Stay close to customers, focus on authenticity.

20:36 Understand yourself, communicate clearly, and avoid comparison.

24:45 Focus on TikTok, analyze posts, replicate successful content.

28:45 Encourages business plans for startup success.

29:54 Discipline and planning are crucial for success.

33:13 Grateful for the invitation, enjoyed being here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

438 епізодів

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