Mike Maroone: The Next Big Shift in Automotive Retail

Fixed Ops Roundtable

What happens when a seasoned automotive titan like Mike Maroone looks at the future of car dealerships? How do rising costs, electric vehicle (EV) challenges, and cutting-edge technologies redefine the dealership landscape? In this engaging episode, Mike Maroone, Chairman of Maroone USA, shares his insights on what it takes to thrive in a rapidly evolving industry. From the potential of artificial intelligence (AI) to unlocking new revenue streams through personalization, this conversation touches on the most pressing issues facing today’s auto retailers.

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What we discuss in this episode:

Welcome back to another exciting episode of the Fixed Ops Roundtable. Today, I’m thrilled to have none other than Mike Maroone with us—a name that’s synonymous with leadership in the automotive industry. For those of you who’ve been with me for a while, you already know Mike’s a legend, and we’re diving deep into some of the most pressing topics affecting our world right now.

We kick things off by talking about something we’re all feeling—affordability. Vehicles are getting more expensive, and we’re seeing the impact on both new and used sales. Mike gets real about what this means for dealerships, but also, what we can do about it.

You know I love bringing tech into the conversation, and Mike didn’t disappoint. From the rise of AI to the evolution of EVs and hybrids, we’re breaking down how innovation is reshaping not just our business but our customer relationships too. Mike’s take on electric vehicles? "Overhyped," but hybrids might just be the bridge we need.

What I think you’ll love most about this episode is Mike’s forward-thinking approach. We touch on mobile service, video communication, and even some killer new tech that’s about to change the game in service departments. And trust me, there’s something in here for everyone—from F&I strategies to unlocking revenue streams through personalization.

This is one of those episodes where we get into the real stuff—the challenges, the opportunities, and most importantly, how we can keep pushing forward in a business that’s always evolving.

Listen to the episode featuring Mike Maroone for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, Mike Maroone

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