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#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan
Manage episode 425562379 series 3429520
Вміст надано Joie Roberts. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Joie Roberts або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising.
They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.
Timestamps
Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)
Challenges of Amazon PPC (00:01:27)
Impact of Inflation on Amazon PPC (00:02:39)
Bidding and Conversion Rates Strategies (00:05:33)
Understanding Conversion Rates (00:14:12)
Noemi's Journey and Insights (00:17:03)
The journey to Amazon (00:17:22)
Discovering Amazon and launching a product (00:18:05)
Learning Amazon advertising (00:18:58)
Lessons from scaling a brand (00:20:14)
Strategies for Prime Day (00:24:23)
Post-Prime Day assessment (00:26:09)
Scale Wave and AI integration (00:28:21)
Simplifying problem-solving and goal setting (00:29:14)
Using AI as a tool (00:31:01)
Closing remarks and future outlook (00:32:04)
Want our PPC help? Email: Joie@AMZInsiders.com
Book a free coaching session: www.callamz.com
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