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How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
Manage episode 386773456 series 3304233
Вміст надано Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts.
He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of potential clients. With the goal to optimize for sales rather than just generating leads.
Customization is key as different FM companies may have varying sales processes. However, Javier discusses the importance of calculating pipeline for facility management marketing, outlining three types of SQLs and emphasizing the alignment between sales and marketing teams to drive revenue.
He explains the process of converting leads to MQLs, SQLs, and customers, highlighting the significance of tracking conversion rates and future revenue projections.
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