Вміст надано The Pop-Marketer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Pop-Marketer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Player FM - додаток Podcast
Переходьте в офлайн за допомогою програми Player FM !
Переходьте в офлайн за допомогою програми Player FM !
Insights into Gen Z Marketing with Joe Cox and Gregg Witt
Manage episode 230766490 series 2416691
Вміст надано The Pop-Marketer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Pop-Marketer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019.
Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020.
He’s worked on the brand, agency and consultancy side of a ton of brands we all know FunnyOrDie, AwesomenessTV, Walt Disney World, Vitamin Water, Nissan, and Carhart WIP to name a few.
We talk about:
* Gregg’s past in the skateboarding world of the early 90s
* How the current social media environment mirrors the energy of early skate culture.
* How Gen Z is different than millennials.
* Building a playbook for Genz marketing
* The famous Nike story of entering the skateboard culture in the 90s with the introduction of the SB Dunk. This story has always been spoken about but was first published in Gregg’s book.
* How brands like Red Bull and Nike enter cultures and where brands get it right and wrong.
* Social media and Gen Z
* The three things that social brands should look out for when trying to attract Gen Z.
…
continue reading
Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020.
He’s worked on the brand, agency and consultancy side of a ton of brands we all know FunnyOrDie, AwesomenessTV, Walt Disney World, Vitamin Water, Nissan, and Carhart WIP to name a few.
We talk about:
* Gregg’s past in the skateboarding world of the early 90s
* How the current social media environment mirrors the energy of early skate culture.
* How Gen Z is different than millennials.
* Building a playbook for Genz marketing
* The famous Nike story of entering the skateboard culture in the 90s with the introduction of the SB Dunk. This story has always been spoken about but was first published in Gregg’s book.
* How brands like Red Bull and Nike enter cultures and where brands get it right and wrong.
* Social media and Gen Z
* The three things that social brands should look out for when trying to attract Gen Z.
47 епізодів
Manage episode 230766490 series 2416691
Вміст надано The Pop-Marketer. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією The Pop-Marketer або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This week Joe Cox interviews Gregg Witt about the current state of youth marketing in 2019.
Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020.
He’s worked on the brand, agency and consultancy side of a ton of brands we all know FunnyOrDie, AwesomenessTV, Walt Disney World, Vitamin Water, Nissan, and Carhart WIP to name a few.
We talk about:
* Gregg’s past in the skateboarding world of the early 90s
* How the current social media environment mirrors the energy of early skate culture.
* How Gen Z is different than millennials.
* Building a playbook for Genz marketing
* The famous Nike story of entering the skateboard culture in the 90s with the introduction of the SB Dunk. This story has always been spoken about but was first published in Gregg’s book.
* How brands like Red Bull and Nike enter cultures and where brands get it right and wrong.
* Social media and Gen Z
* The three things that social brands should look out for when trying to attract Gen Z.
…
continue reading
Gregg is an entrepreneur, brand strategist author and speaker known for his profound work in youth culture. We’ll be talking a lot about the recent book he published 'The Gen Z Frequency' a super comprehensive Playbook for brands and marketers wanting to gain attention from the generation that’ll make up 40% of total US consumer spending by 2020.
He’s worked on the brand, agency and consultancy side of a ton of brands we all know FunnyOrDie, AwesomenessTV, Walt Disney World, Vitamin Water, Nissan, and Carhart WIP to name a few.
We talk about:
* Gregg’s past in the skateboarding world of the early 90s
* How the current social media environment mirrors the energy of early skate culture.
* How Gen Z is different than millennials.
* Building a playbook for Genz marketing
* The famous Nike story of entering the skateboard culture in the 90s with the introduction of the SB Dunk. This story has always been spoken about but was first published in Gregg’s book.
* How brands like Red Bull and Nike enter cultures and where brands get it right and wrong.
* Social media and Gen Z
* The three things that social brands should look out for when trying to attract Gen Z.
47 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.