129: Helpful Content Update Recovery and More w/Kristine Schachinger

Experts On The Wire (An SEO Podcast!)

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.

Topics In This Episode Include:

• Why AI vs Human Content Comparison Studies are Silly
• How AI has Changed SEO
• How Does Google Detect “AI Content”?
• Deep Dive Into The Helpful Content Update
• Google’s Search Generative Experience
• Why Core Web Vitals Is NOT a Ranking Factor Now
• E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
• How To Learn About SEO From “The Source”
• How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
• Kristine’s Approach to Providing SEO Consulting

Listen Now!

Related Episodes You Might Like

• Surviving SEO in an AI World with Sara Taher
• “The Email” (A Solo Episode from 2017 about Google Phantom Update)

Tools Mentioned

• Midjourney
• Sitebulb
• Content Aced (50% off – affiliate link)
• More being added soon!

Articles, Resources, and Links Mentioned

• Kristine’s Post About AI vs Human Content
• Detecting AI Content with Watermarking (NY Times)
• Google’s Developer Guide to Ranking Systems
• Kristine’s Post About “EEAT” on LinkedIn
• My article from 2020 about EAT and Core Updates
• More Being Added Soon!

Find Kristine Online

• Kristine on LinkedIn

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