S3E27: Make Personalization Personal with Care and Competence with David Mannheim
Manage episode 371360846 series 3266320
David Mannheim, author and expert on personalization, discusses the importance of personalization in marketing. He emphasizes the need for brands to focus on building relationships with customers based on trust and care. Mannheim distinguishes personalization from segmentation, highlighting personalization as a communication principle rather than just a marketing tactic. He also mentions the challenges faced in implementing personalization, such as the pressure for immediate returns and the balance of metrics.
151 епізодів