0103 Kara Goldin - Hint Water’s Alternative Fundraising Strategies, Superbowl Ads, & Most Effective Marketing Channels

Exit Strategy with Moiz Ali

Вміст надано Alan Shen, The Hustle, and Moiz Ali. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Alan Shen, The Hustle, and Moiz Ali або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

4+ y ago 1:28:43

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(01:15) Kara’s story to how quitting diet soda inspired her to start Hint (7:20) How did Kara figure out the right formula? (11:52) Hint’s process & formula to make the create the end product (15:15) Hint’s bold move to not add preservatives (20:25) Hint’s first big break: Google (25:15) How Hint is servicing companies during COVID-19 (27:05) At what point did Hint raise money? (28:45) Why Hint raised from a family office, opposed to a VC (33:18) Discussing Hint’s brick & mortar storefront presence vs online (43:51) Pricing between different retailers, and how to navigate that challenge (47:35) Were expos effective for growing Hint? (50:00) Hint’s crazy Superbowl Ad story (59:00) Biggest marketing failures and how it has shaped Hint’s strategy today (1:04:50) How does Kara allocate marketing budgets? (1:12:30) Hint launching into new categories and the thought process behind it
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9 епізодів

#Trading #Entrepreneur #Business #Alan Shen #Moiz Ali #Direct To Consumer #D2C #Entrepreneurship #Investing #Hustle #E-Commerce #DTC