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Adapting subscription services to the industrial market to improve customer engagement and solutions
Manage episode 365844382 series 3322805
Вміст надано Wibu-Systems. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Wibu-Systems або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Marcellus Buchheit, President and CEO of Wibu-Systems USA, spoke with Scott MacKenzie, host of the Industrial Talk podcast, at the Q1 meeting of the Object Management Group in Reston, VA, USA. Marcellus offered interesting insights into subscription-based services, drawing a parallel between consumer-based subscriptions like those presented for products at the Consumer Electronics Show and similar business models in the industrial and medical world. For example, Marcellus pointed out the advantages of a subscription service for an expensive medical device, which allows the healthcare provider to avoid the heavy upfront costs of the system and pay only on a monthly basis or a usage basis. He also noted that it is advantageous for both parties to maintain ongoing engagement to keep the system up and running as it should for the service provider while continuing the revenue stream for the manufacturer.
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