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The changing dynamics of CRM governance and ownership with Samuel Banks
Manage episode 402120131 series 3504933
Вміст надано Matthew Creswick. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matthew Creswick або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to the "Evolving HubSpot Podcast," hosted by Matthew Creswick. In this episode, we covered important aspects of CRM governance and the evolving role of HubSpot within organisations with our guest Sam, HubSpot Solutions Architect at Huble Digital.
In this episode, we focus on:
- CRM ownership: We discuss how ownership and responsibility have become distributed among various departments and roles as HubSpot has grown.
- CRM governance and change management: With HubSpot's increased complexity, effective CRM governance and change management have become crucial, necessitating clear ownership, decision-making processes, and accountability for data management.
- Collaboration and customisation: We explore what collaboration tools and customisation options HubSpot offers to foster teamwork.
- Change management strategies and training: Sam and Matt explain why successful HubSpot adoption depends on change management strategies and tailored training programmes that address employee needs.
- HubSpot's new pricing model: Learn more about why HubSpot's new pricing model reflects a more mature approach to access management and cost forecasting.
In this episode, our guest Sam delves into CRM governance, change management strategies and HubSpot's revised pricing model, offering expert insight and sharing his experiences from his day to day conversations with companies utilising HubSpot. Don't miss out!
Find out how Huble can help you evolve your business. Speak with our team: https://www.hubledigital.com/work-with-us
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